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20 PPT understand Tmall beauty makeup the latest trend of the most popular category was it
by：Lisson
2020-11-25
Tmall beauty makeup consumption keywords: younger, step increase, to try new brand and new products rapidly.
Afternoon, February 2nd CBNData held a 'beauty salons makeup brand big data,' Tmall beauty makeup big air operations experts YanZhu live PPT: share the first financial data business school, data growth, and pen price growth is an important driving force of beauty makeup market continues to grow, the loyalty of old guest performance is stable, the new guest poured in, category of new customer is the growth point, is Tmall beauty makeup main consumer crowd, the after sales growth is ranked first, / like to buy?
IP cooperation more willing to buy, buy tao brand quantity change, consumers are willing to choose a new brand, purchase category number increase, consumers increasingly subdivided, men's cosmetics, beauty equipment such as high speed growth, cleansing instrument of demand growth significantly, the classification of the drugstore, drugstore growth situation and contractive pore growth potential is tremendous, drugstore focused on basic nursing, male yan economy, male consumers in the United States makeup potential release, male sex skin also love makeup, and continued to lead the Chinese young man dimension, pay attention to high-end line is growing rapidly, and the male consumer goods after the plot thick, beauty makeup consumption summary: younger, step increase, to try new brands, new products rapidly editor: huang rui
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