Tjoy front-loaded male cosmetic industry

In this century, cosmetic is not only the patent of women, more and more men began to pay attention to their external image and fashion taste, in the male urgently needs professional cosmetic, under the trend of male market hidden a huge cake also makes some insight into the market rules of merchants set his sights on male cosmetic products on the market. 。 Whether from this became clear, however, on a slice of the cake delicious, not only depends on the strength of merchants also on what they themselves have the marketing and creative. Since years, there has always been the major male cosmetic market brands, this was serious neglect of male cosmetic industry market is turning into a huge market share of the plunder. These priors brands in the low-end brand dabao and lung qi, from belong to kao brigitte is soft, but they did not arouse the XiaoFeiCeng passion, male cosmetic market is still not popular. Recent market hot or starting tjoy creative new media marketing, this through sina weibo and other new media and traditional media publicity, the successful launch of its product video. And clever spokesman Nicholas tse's parody video 'stylish men develop solution' and the launch of its fans at euro heat in sina weibo plug-in games combined. Perfect and launched a man clean bright series product appropriate fit health product features, stylish, masculine men. Thus, in the Chinese market, not only in male cosmetic marketing want to be in commonly used for traditional media, as well as the high-tech development brought about by the new media power is to be reckoned with. Believe in the future, as more men into the cosmetics brand, and brand shop of large-scale emergence of men, male cosmetic market will naturally increased, in this everywhere pays attention to innovative marketing, who entered the early, who will make many businesses brand marketing is more professional and effective one of the important core competitiveness. Edit: note: henan