The development trend of cosmetics box packing

Because in recent years, there is no outstanding innovative packaging impact secondary packaging market, brand marketers and their suppliers is clever use of existing resources conformity. The following analysis from several aspects the influence cosmetics box and plastic box packing structure of several major trends. ( 1) , unusual shapes, more and more companies require different shape box, asked to do some of the change of the breakthrough tradition, rather than a regular shape. Relatively new changes in this area is to use injection molding plastic end cover. Procter & gamble's olay Regenerist brand using this technology, finally completed the carton looks more like a cylinder instead of a cube. ( 2) , has the texture of material rich texture of the material in the cosmetics packaging design is already very popular. Texture often is to pass on a piece of paper embossing lines produced flowers. When people pick it up, you'll find it gives a smooth cardboard and standard or different touch. Although we can finally use smooth or inferior smooth effect, most customers prefer the material combined with texture of an inferior smooth effect. Now, a lot of cosmetics manufacturers and packaging designer is looking for is a kind of material of different types of texture, such as have a gravel coarse grain effect of cardboard or a suede sensation, etc. At the same time, texture and texture can also through the use of the coating to produce. ( 3) , showing the main packaging through the outer packing can see within the perspective of content packaging, is becoming more and more get the favour of consumers. Although the effect you can do it through board openings, but many brand marketers are selected through a combination of packaging to achieve this goal in a cardboard structure embedded in a plastic window. Cardboard and plastic in the future there will be a very effective combination. ( 4) , flashing dazzling in the cosmetics packaging, has started to use flashing dazzling materials packaging, attract attention in order to achieve sales goal. Special effects printing ink, paint and metal materials are joining the trend. Manufacturers strive to this innovation made his product is different, but at the same time on the overhead cost, so both can obtain such appearance effect and more cost savings way, that is the use of metal in the printing ink or gloss effect of bead light oil. In the future, we will see more in the market with ornamental dazzling box.