Road to the future development of cosmetics packaging

Luxury packaging, expensive price impact of the Internet economy, packaging is no longer affected by consumers, fully embody the fast fashion culture meaning instead of the simple packaging can cater to consumer preferences. Excessive packaging for cosmetics in China, the cosmetic packing space is less than 50%, the packing layer must limit in the following 3 floor. In addition, there is a not mandatory standards, that is, besides the initial packing the sum total of all the packing cost should not be more than 12% of the sales price.

the cosmetics, the purpose is to make consumers visual aesthetic feeling, thus, colorful packaging is not to be able to make consumers pay. Hot but luxury brand packaging, too much to spend your mind on the packaging, on the contrary make the outer packing and the product quality to present certain contrasts, to some extent, reduces the grade of the product. Combined with the consumption level has been high, the thermal conductivity of fast fashion at present, young people just want to find accord with his aesthetic effect and higher than expected given the outer packing of products. Moreover, young people now main online consumer channels, open after delivery for the cosmetics packaging quality assessment tends to affect their judgment of cosmetics is the real thing.

advocate fashion, contracted packaging packaging, also in consciously in the color box packaging design and the demand for business products material combination, as well as to a certain extent, meet the packaging requirements of environmental protection of green ecological, also because of the different material and special design special box type, on the color box printing, but also choose the colour element of joint consumer preferences, truly from the perspective of the terminal consumer, the demand for business sales solution.

green is no longer a chanting slogans, as a result, green ecological environmental protection packaging has become a new trend in the development of packaging industry in the future. Harmless, non-polluting, renewable use of environmentally friendly packaging is more and more attention. For example some brand moisturizing lotion, chose the environmental recycled packaging, alien out after moisturizing liquid, outer-package of also can be received when the store content box, the secondary use, greatly reduces the waste of degrees. As you can see, outer packing is in line with the green environmental protection is becoming a cosmetics brand in the market for new wave.

consumers want, is not lack of beauty, but also experience the portable fast fashion beauty. Similarly, cosmetics packaging need to provide is not the 'nouveau riche' luxury packaging, but can reflect cultural meanings and values, with a strong personality color packing. 'As a product of the external image, product packaging is the brand concept, product characteristics, comprehensive reflection of consumption psychology, which directly affect the consumers' desire, relying on the product packaging to establish the affinity of products to consumers is still a good choice.