Plastic bottles production factory complained of the five innovation trend of product packaging design

To follow the rapid pace of changes in the global consumer demand, packaging manufacturers always keep innovative products, to ensure that they can in the fierce market competition. Changing consumer habits, to promote advanced technology provides sufficient conditions for packaging enterprise to keep innovation. So, packaging innovation technology in the future will go? Plastic bottles production factory

the global printing and packaging industry well-known research institutions smithers sent company of packaging industry manufacturers, suppliers and brands in a series of practical investigation, summed up the future packaging industry five innovation trend of most likely to appeal to consumers.



traditional style to regain vitality

the Olympic Games in London in 2012, Britain's prince William and Kate & middot; Her wedding ceremony, the queen's crown ceremony, events like these have made the whole world felt the British people's patriotism and pride. Then, the corresponding changes have taken place in Britain that packaging industry also, commodity on the outer packing design pay more attention to traditional style and nostalgic design concept, because the old brand more can reflect the British sense of mature. Plastic bottles production factory

the old style of commodity packaging not only plays an important role in the trend, and to deliver reliable feeling. Is based on this, many brands and products to are more likely to gain consumer attention, because you know itself can be the public trust, and packaging is the critical information can be passed. Plastic bottles production factory

personality became popular packaging

at present, the digital printing and packaging technology is more and more by the market recognition, short version printing emerge in endlessly, personality packaging printing has become a brand commercial ~ of the effective tools to attract customers. Now in the market has many brands are beginning to provide consumers with personalized packaging. Such as absolute vodka, wine label chooses 4 million unique personalized design, make its become the love of consumers. Plastic bottles production factory

brand suppliers through the Internet and social media in order to improve enterprise's influence, the consumer's understanding of the term private custom more thoroughly than before. Facebook especially popular in the United States, for example, in personal name for the label of heinz ketchup is very popular, the reason is that you can use it as a gift for your friends and loved ones. At the same time, the progress of technology makes more rich creativity, cheaper goods, the rise of personality packaging is well reflects the vitality of packaging industry. Plastic bottles production factory



packing packaging is highlighted

in order to be able to market success, brand developers need to understand the potential demand of consumers. Convenient, for example, consumers in the packing is suitable for the journey, because they don't have the time to open the packing box of large complex. New convenient packaging, such as software sector packaging jam after extrusion can be among different people, this is very successful.

simple packaging can also be people around lovely type packing list, the key is to open the way is simple. In addition, by commodity packaging can implement to help consumers in the case of don't know how much dosage to identify specific quantitative, these all make commodity packaging looks more lovely.

creative packaging popular

for brands, a good packaging ultimate aim is to supermarket shelves in the first time to win the attention of consumers, encouraging them to the end of choose and buy, the so-called love at first sight. In order to achieve this goal, the brand dealers in advertising must convey the product's uniqueness. Budweiser beer on the product packaging to distinguish do very successful, the latest version of beer packaging using tie shape attention getter. France's Thai pavilion launched zhe chateau champagne is packed in bottles of different colors, in the end is very popular in the market.

many brands of products can be different due to transfer ideas of what you see is what you get. Plastic bottles production factory

in addition, consumers also are very concerned about the green environmental protection, so brand developers also need to reflect commodity packaging products of environmental protection. Brown materials, neat packaging, and a simple design style to be able to remind consumers to environmental protection.



technology is progress

now, the technology innovation in the packaging industry has a huge driving force. Heinz group and on the product packaging are strong bow beer company strive to convey the positive energy for the consumer, when opened the package presents a downy light, etc. Plastic bottles production factory

despite the current packaging industry are struggling to adopt new technology, but there will still be impossible things. Online store sell commodity packaging, for example, it is difficult to distinguish, Courier when delivery is often difficult to discern what is the difference between a package. If brands will be sold with other electrical contractor packaging of goods are differentiated, the result will be very different. Plastic bottles production factory

we investigate bidders should how to apply these innovations to specific packaging? Nostalgia will always exist, natural and concise design, rich in the concept of green environmental protection packing will win customer affirmation, functional packaging also can make consumers get surprise.

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