Packaging is a sales 'first name card'

Along with China's economic boom and the new generation grew up after 90, personality and preferences are increasingly diverse, their demands in cosmetics consumer behavior also have new changes. Reporter in hongshan district big ridge town changed girl cosmetics store understands, more and more young consumers when choosing cosmetics, primary focus by the factors such as previous price, brand into product packaging. 'they are not pure superstition brand. 'the multivariant girls cosmetics shop LanYing said. Past hanging inside the store manufacturers of products, such as posters, celebrity endorsements, images can be majority of consumer recognition, they will give priority to the brand when choosing cosmetics, heavy promotional products. But in today's consumers after 90, the way of recognition. LanYing said, many young customers agree that the so-called famous brand products are not necessarily suitable for everyone, and a lot of big consumer groups tend to be more suitable for ripe age. As with exploring spirit of mostly belongs to the 'appearance' after 90, when choosing cosmetics are more likely to be those attracted by the commodity packaging novel, highlighting function. In the multivariant girls cosmetics store, the reporter sees a skincare series called 'lovely talent. This series product outer packing tightly around 'cute' two words, different ingredients with different colors and designs to the difference, in composition of aloe vera, snow lotus, strawberries, and other products of capitalising on the 'my natural paradise' product positioning. LanYing said: 'the brand packaging is after 90 female college students, combined with moderate price, product efficacy for young skin, thus become the store's main product at present. From the products on display, I also willing to put such a characteristic skin care products as the store 'first name card! ”