Local cosmetic enterprises increase the research and development of science and technology

Our domestic cosmetic enterprises in order to compete with foreign cosmetics brands, stepping up research and development of science and technology, domestic cosmetic companies deeply realize the increasing development of science and technology research and differentiation is domestic brand chemical products to resist foreign giants, eating into the domestic market of two big magic weapon. Have domestic engaged in cosmetic marketing research professionals pointed out that domestic brands in order to get rid of the phenomenon of product homogeneity, stepping up research and development, such as white ginger detergent, overlord of Chinese herbal medicine anti-dandruff shampoo, yunnan baiyao to prevent bleeding gums toothpaste, lung qi snake oil hand cream, and other products, are illustrated by a case. Domestic brands made white in order to keep their products in the market position, combination, and China's largest health recently pesticides technical manufacturer (jiangsu Yang agriculture chemical group co. , LTD. Signed a contract, officially became the strategic partner, the two sides agreed to will be in new technical, new preparation areas such as development, utilization, production of a series of cooperation. In recent years, the domestic chemical enterprises in the competition with foreign companies, in the field of many products won back by foreign giants eat into the share of the market. In the category of detergent and soap, statistics show, guangzhou made white love group and two local companies for product market share. %, while at the same time of p&g's share of possession for. %, unilever has. % of the market. In vertical white group's new five-year plan, put forward the development strategy, increase investment in research and development of, with science and technology innovation, the company will invest $multivariate to build Bai Guoji research center. www。 hzpzs。 Net editor: xiao sun editor: note: henan