Little money how to open a cosmetics shop

Cosmetics have high, medium and low third gear products, such as CD, chanel is known as the first-line brand; Olay, l 'oreal production by the joint venture, moderate price of products such as second-line brand; Dabao, little nurse cheaper belongs to the third line of cosmetics brands. These three cosmetics respectively by large department stores, specialty stores, supermarkets or corner store three channel sales. In Japan, South Korea, the international line of brands through large department store sales, but hangzhou cosmetics sales situation is very special, 'hangzhou department store power is too strong, not only selling the international first-line brand, sales of domestic products, so in the true sense of stores almost nonexistent in hangzhou, and living space narrow. 'But cosmetics market prospect is very good, there are data show that in the world per capita consumption level is the dollar cosmetics, and the domestic cosmetic consumption per capita for the yuan, with the increase of per capita income, consumption idea and brand consciousness to strengthen, the market potential is very big still. At present there are three kinds of mode of operation: cosmetics store is a comprehensive shop, selling the public brand, win by low prices, big sales, general this type of shops are open in the city center area, such as SAP, etc. ; Second, time city business circle shop, the shop open in city commercial circle, such as west, picking lotus area; Third, community shops, known as 'front shop, back yard' type cosmetics shops, some brand cosmetics, agents provide daily basic beauty care services at the same time. According to the distribution and sales of cosmetics shop in hangzhou, jian-jun shao suggested that small investors to open the third shop to have 'money' scene, the following community store, for example, introduces the matters related to open a shop. Location: near village is very familiar with cosmetics sales and bus station doorway of veterans held analysis, at present, hangzhou cosmetics sales points and terminal vendors, sellers and three kinds of professional distributors, circulation field 'neighborhood market' belongs to the terminal sales link, store at least square meters. For a specific location, the method of jian-jun shao suggested near the bus site choice, best can in the two communities intersection place, can arrive within minutes walk. 'Target customers to clear, consumers must be residents of community shops, they often sit out of transportation is the bus, in every place can see your shop is the best way to promote. 'Shao thinks, is located in the junction of stores in two area is a good choice, near both communities, such as lotus village, west square in hangzhou some communities have similar stores. Find a shop, decorate link also cannot be ignored, this is only one purpose: clean and tidy. Can use glass walls, tonal on mainly plain, such as white, pink, etc. At the same time, the store seats, related cleaning equipment also should keep clean and tidy, a good visual impression for the customer. Investment: starting capital of RMB ten thousand how much does it cost to open a cosmetics store? In show cosmetics co. , LTD He Ruifeng think fixed funds must be at least around, plus decorate, the necessary liquidity, ten thousand yuan is the threshold of the open funds. How to allocate ten thousand yuan? It is understood that the general location better storefront rent of about ten thousand yuan/year, purchase cost control in ten thousand yuan, best can a take care agent service guide, single brand cosmetics, such as hundred rough market, can avoid to find wholesale channels, into a device and a series of complicated issues. And with the customer with the strengthening of rational consumption, famous companies and brands of products makes it easier for customers to accept, the customer more trust well-known brand products, at the same time, the brand product professional strong, functional differentiation. If want to do, can go to guangzhou, shenzhen and other places in stock for goods, can explain the supplier situation, first advanced one or two samples of each product, avoid excessive purchase expenses. On varieties, can into more everyday items, such as skin, apply the basic maintain article, such as the frosted exfoliating cream, etc can be appropriately into less, these products use the crowd is relatively small. Some necessary equipment, such as import, ion atomizer, beauty bed and water heater, also need to configure, spent about ten thousand yuan. Business: customers pull customers 'to open a shop, to understand customer needs. 'Jian-jun shao said before you open a shop for predetermined target consumer survey, to know how much is the price they can accept, will go to beauty shop a few times a week, of which products are more, these are the owner need to master the project, have to know to do business in the light of consumer demand. Secondly, the staff service attitude also determines the operating conditions of the cosmetics store. 'The clerk training also want to keep up with, which is an indispensable link. 'Said held successfully, as a community shop sales model, the clerk of the quality education has become the necessary lessons, for some of the basic knowledge of beauty should be aware, the use of identification, such as skin beauty equipment, etc. Additional, still can use discount promotions, granting membership card, cultivate members; Mask do time send a second-class mode can enhance customer brand loyalty of cosmetics store, and USES the 'first-class customer - — — Secondary customers ', let the customer pull customers, attract more people to their store to enjoy the service.