Laundry detergent advertising tend to entertainment

Recently in Kang Di style beauty selection competition of lam chrysanthemum became miss Asia laundry products only a supplier, this is not a Kang Di first cooperation with 'hand' miss Asia held contest. With the rapid development of laundry detergent in recent years, the market competition has become unusually fierce. Besides white laundry detergent and with hunan TV's 'I'm a singer' column cooperation, to promote. Now foreign brands in the domestic laundry detergent market occupies a very high market share, in the face of strong procter & gamble, unilever foreign giants, such as laundry detergent domestic enterprises how to deal with? First is growing exposure to establish the brand products, enterprises in the advertising also has a lot of skill, should choose to cooperate with entertaining program, so that it can maximize the advertising effect. That is why there are more and more enterprises to choose also entertaining program cooperation. Lam chrysanthemum why companies choose to cooperate with 'hand in hand' miss Asia project, according to lam chrysanthemum company response, deleting, bacteria laundry detergent on product positioning products belong to the end, have A strong effect on decontamination can reach to be A kingdom of love, and won't cause pollution to the environment, and these are accord with miss Asia high quality requirement for washing of clothing, it will also highlight the concept of fashion, health, environmental protection products. Selection and hunan satellite TV set white 'I'm a singer' to cooperate is also comes from the concept of product development at present and. According to company of white, for reaching this year's vertical white laundry detergent development goals, the company must be built into a comprehensive domestic sales platform, in the media to promote offline marketing, in every link of the products is closely. Made white company in hunan TV's 'I'm a singer' as the breakthrough point of the product sales, and product sales of the tipping point, in order to make laundry detergent in the domestic market sales kingdom, this is made white company choose to cooperate with domestic powerful entertainment media. Edit: note: henan