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Anatomy of cosmetic tube
Homemade IP into cosmetic brand marketing new way
by：Lisson
2020-11-25
In the general impression of consumers of dispatch of new wall bulletin, relatively conservative traditional daily chemical industry.
But in just the past soon female group in March, diao card breaks through the inherent marketing tool, for the first time in the field of daily chemical homemade brand IP, to smile to show MOE embodiment of easy way to make the brand 'brother', a night on the Internet, a young man all the way to turn pink.
Industry experts said that as the change of China's consumption group structure, represented by, after the group of new consumption strength strong rise, combined with the changing environment, the spread of brand to be eliminated, must keep pace with The Times and the young positive interaction.
Diao card through weibo and depth of cooperation, make # to do the queen's favorite diao# hot topic, let brother 'vulture' IP's own 'SAO, warm, '' personality a launch for young people, especially as a female consumers of cosmetic consumption core crowd, a few days microblogging reading above all, to attack promoted brand gold V.
Weibo topics page views more breakthrough billion, interactive content above all.
(
Yang Shu)
Editor: huang rui
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