Domestic cosmetics packaging design present situation and classification

Cosmetics packaging needs to have a certain purpose, need positioning of packaging design idea in the first place, it is a strategic design guidelines. No position, no purpose, targeted, there would be no target audience, goods also can not sell it, that is lost in a new era of packaging design. In terms of in view of the cosmetics market, all kinds of brand competition is intense, effectively differentiate consumer market, can avoid vicious competition, let the brand to seek survival in the margins of society, also more clearly the direction of the market strategy of marketing.

as people consumption level and consumption ability enhancement, the cosmetics market competition is becoming more and more intense. So, in order to better promote products, all kinds of cosmetics for the different classification of suitable and the packaging more and more important. Here, take you take a look at the cosmetics packaging design.

1, the status of cosmetics packaging design

with the development of packaging materials and packaging technology, more and more modern cosmetics packaging forms, and exquisite decoration. In general, cosmetics packaging form mainly includes: solid cosmetics packaging, solid particles ( Powder) Cosmetics packaging, liquid, emulsion and cream cosmetics packaging spray and cosmetics packaging. Among them, quite a number of packaging form to match the cartons together usually cosmetics sales packaging.

as a kind of high quality and low price of green packaging, paper is becoming a rapidly growing industry in the national economy. Packaging market no matter from the quantity and quality of paper products packaging leaves much space for development. Cosmetics as an important commodity is closely related to people's life, the paper also has more and more application in it. Go along with our country's entry into wto, the rapid growth of export trade, domestic and international cosmetics brand fierce competition has brought new opportunities for the further development of paper products packaging.

2, cosmetics packaged design structure

1, box set packing

set packing can also be called portfolio. Is the same brand, the different function of whole series of cosmetics packaging, for consumers to buy, at the same time, make the whole price is lower than the total individual purchase price. Larger container, commonly used to pack the set, as a sales unit to overall sales.

（ 1) Cosmetic packaging gift box: all kinds of cosmetics adopts complete set of gift box packaging, can improve the precious quality of goods and sales force. Combined with successful packaging design, enhance the visual impact. One of the typical folding carton, the structure of the frame can be designed according to the number of built-in objects and shapes flexible adjustment.

（ 2) Four group folding carton, the carton structure is mainly used in cosmetics wholesale set packing. Can after decoration or increase the auxiliary structure as a complete set of gift packaging applications, under normal circumstances, the structure of box is fixed paste mounted type. Many changes in form, according to the requirements of the different structure, can be the carton sealing structure of the change, as far as possible to the carton design into a plate shape of structure.

2, monomer carton packaging

( 1) Two folding carton package type: the modelling of the cartons with changes to packaging design can highlight actually with characteristics, usually used for packaging of cosmetics cosmetics varieties, such as: powdery cake, eye shadow box, cosmetic box and so on.

（ 2) Rectangular Angle folding carton: this kind of carton can be better suited to the characteristics of surface decoration design, printing leaflet or printed images can better play the role of propaganda built-in objects. Different varieties can be used in the packaging of cosmetics, such as: powdery cake, perfume, cream, etc.

（ 3) Bird type folding carton, this is by some foreign books inspired by changes in the packing information. Mainly used for packaging of all kinds of cosmetics.