The meaning of the packing
by:Lisson
2020-10-25
Many products entering the market must be packaging.
Packaging can play the role of smaller (
As for inexpensive hardware goods people can play an important role,
As for cosmetics)
。
Some packaging is known as: such as' Coca-Cola bottles, 'reg' women's tights, egg-shaped container.
Many marketers have packaging (
包装)
Known as the fifth P, the front four P respectively price (
价格)
, the product (
产品)
, channels,
place)
And promotion (
促销)
General: 4 p.
Packaging, refers to the design and production of the container or binder a series of activities.
This kind of container or binder is called packaging (
包)
。
Packaging can include up to three levels of material.
The first level of packaging refers to the closest product containers.
For example, a 'in addition to sweet wash liquid after shaving is the most close to the packing of the products.
The second level of packaging materials, packaging refers to the protection level when products use, it is discarded.
Used for packaging bottles' after shaving wash liquid cardboard box is belong to the second level of packaging, it offers a further protection for the product and promotion opportunities.
Lose packaging is necessary for the store, to identify the product and shipping packaging.
If equipped with six dozen 'wash after shaving Chen fragrant liquid of corrugated box is the transport packaging.
In addition, labeled, also is a component of packaging, it is showed that the product of printed information, is an organic whole to appear on the packaging or and packages.
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