24 minutes to sell 5000 units, checking with expensive hairdressing instrument of popular path

Author: lu yao Tmall ideal life in the carnival, with only minutes, worth one thousand yuan to start the high-end cosmetic instrument through Tmall sold more than one in the world. In the eyes of many people, buying a billionaire in one thousand yuan of above cosmetic instrument is a little luxury, whereas Tmall ideal life carnival attracted a group of willing to give up 'to throw money' shopaholic. Tmall ideal life carnival on sale minutes, Tmall international more high-end cosmetic instrument is fully. High-end cosmetic instrument pays attention to experience, so many brands are put the first step in entering the Chinese market in the offline, but after the discovery of electricity channel huge incremental market, round of online competition soon, Tmall international has become the overseas high-end cosmetic instrument brand new battlefield. During Tmall this year, including Refa, Hitachi global brand cosmetic instrument in Tmall international launched hundreds of cosmetic instrument new products. 'Guest unit price few thousand electronic goods cosmetic instrument in Tmall international sells very well, which in the traditional electricity is invisible, we hope to have this new market cake. 'Was held in the month of Tmall global international festival, Tmall international general manager Mr Wen said, the current Chinese consumers showed a trend of niche, the diversification of consumption, including high-end beauty instrument, fresh, red wine and pet food category is this year new consumption hotspot. Why to bypass counters, hairdressing instrument via online? Year, overseas high-end cosmetic instrument collective airborne China brand. At that time, the income of families and riley has just been to the l 'oreal group selection by sephora shop shop goods, and Sweden FOREO cleansing instrument brands are in the same year in department stores in Shanghai. However. Brands will soon perceive the great increment from online space, also open for the next round of competition. Years, Valerie announced in Tmall, when opening the double set of units sold per minute performance. With the development of cross-border electricity, a group of the Chinese market will start the 'latecomers' Tmall international as the preferred channel of China, hope this corner overtaking. In the second half of last year, Japan's high-end brand cosmetic instrument in ReFa electrical contractor signing Tmall international directly. High-end beauty instrument in the same month of the year, Hitachi Tmall international retail online sales. Tmall international retail small 2 farce tung told the world give him two years ago, high-end beauty instrument this category a high-speed growth, in the second half of last year, but also in the offline department stores, airport duty-free shops and online Tmall, Tmall appeared a full-blown in international channels. The personage inside course of study thinks, through cross-border electricity test market cost is small, can do for subsequent large-scale introduction of product data. At the same time, online consumers are relatively young, more fit to the category of the target audience. At the same time, the formalities for examination and approval of cross-border electricity is relatively simple, hairdressing instrument can quickly into the overseas market; In addition, brands can strengthen the price control, prevent the transregional disrupt the market price system. 'We are interested in ali new retail, if there is an opportunity, want to try by ali and Yintai establish relations of cooperation. An overseas beauty instrument brands 'told the world electronic retailing, they look at in more than just a Tmall provide payment, logistics, operations and a series of business solutions, also want to through ali and retail giant Yintai talk about the possibility of cooperation, and further in the future to try new retail, through offline online channels, provide consumers with indiscriminate consumption experience. One thousand yuan only entry-level, more professional more expensive at present, the mainstream high-end cosmetic instruments can be divided into four classes: acoustic vibration meter facial cleaning, focus on deep clean; Ion import and export hairdressing apparatus, the main deep-seated cleanness, promote maintain article absorption function; Micro current roller beauty instrument, main thin face massage function; Radio frequency (rf) LED lights, tender skin acne removing the main function. No matter which kind of cosmetic instrument, in price and consumer mental have low barriers to entry. Among them, wash a face is worth the 'civilian' instrument sold widely in one thousand yuan of above. In addition, almost all mainstream high-end beauty instrument brands subsoil single niche, and products in their respective fields have star, has done a filed function can associate with the brand. Japan high-end cosmetic instrument brand ReFa, for example, whenever a thin face, many consumers will naturally associated with the thin face of roller gauge ReFa micro current; And mention 'import and export' function, and many mixed skin BBS shopaholic will naturally think of Hitachi CM - N the ion beauty instrument. 'Mainstream consumers buy range in - RMB yuan between, the product function is strong, but the market is relatively small. Tmall international retail small 2 'farce, tung said, from the dimension of functional properties and prices clean class beauty instrument market education cost minimum, the price is relatively low, so this is also the most competitive products. For example, have families, riley washs a face to brush consumers nearly impossible to buy a similar beauty instrument function. Understands the world electronic retailing, paid attention to by domestic cosmetic instrument brand marketing. On-site off-site joint drainage, KOL trial report for them is the most basic means of marketing, strong brand platform also tend to star endorsement, please. On the other hand, to provide consumers with more secure, more reliable high-quality consumer experience, Tmall international also joint global brand launched a 'traceability plan'. Month, Tmall international teamed up with THREE more isetan, will 'Tmall international imports traceability plan first' as the Japanese, including the Japanese brand ReFa high-end beauty instrument, and the Japanese beauty makeup brand operators, RMK, LUNASOL, four of Japan's leading brand 'make a block booking' THREE the ginza district of Tokyo, buy a hand in Japan under the leadership of the scene feeling store atmosphere, make domestic customers enjoy the out doors can be 'zero distance' shopping experience. Editor: huang rui