How should local skin-care brand to high-end market

Philosophy principle, quantitative change causes qualitative change, and this skin care products on the market in China also have been fulfilled. The personage inside course of study says, China's skin care products market in the changes that take place within the last two years is actually a result of accumulation, is the accumulation of ten years of development. Protect skin to taste China has experienced a particularly difficult stage of development, the whole process is very not easy, for Chinese consumer brands still there is a prejudice, especially for the understanding of the high-end brands remains to be further improved. Refers to the so-called brand prejudice, more consumers think China domestic brands than foreign brands, it is this prejudice left a deep impression. In the past two years, the impression in the continuous development of change, but there is still no key reversed, so it is necessary to Chinese consumers to understand the connotation of the high-end. So, what exactly is a high-end brand? High-end not shout slogans shouted out, not only emphasize the price, is can't equate with high-end because a high price. The personage inside course of study points out, high-end skin care products to have advanced aesthetic feeling, the legendary composition, sophisticated technology, excellent efficacy and remarkable quality, these are the most important. Have advanced aesthetic feeling can give the needs of consumers to create beauty, can stimulate the consumers for the beautiful imagination. High-end brands from visual image or all need to lead the trend of beauty from the product packaging. So-called legend component refers to the product composition more high-end brand protect skin to taste selection, can show a strong renewable energy. High-end skin care products also have a cutting-edge science and technology, can reflect the innovation. Of course, high-end skin care products must have good effect and high quality, this also is the key. High-end skin care products can reflect the technological prowess of brand, better reflect the brand value. So, Chinese consumers are necessary to meet local brands of high-end skin care products, support local brands, to ensure that it can have a power to create the perfect brand value. Edit: wang: Beijing