2020 cosmetics environmentally friendly packaging

Analysis of the development status and prospects of the cosmetics environmental protection packaging industry in 2020

With the development of society and the advancement of science and technology, people's living standards have continued to improve, and per capita disposable income has further increased. More and more people have begun to pursue fashion and beauty, which has led to a continuous increase in the market size of the cosmetics field. The cosmetics environmental protection packaging industry is an industry that provides raw material services for the cosmetics industry, and its development is closely related to the cosmetics industry. The main environmentally friendly packaging products for cosmetics are plastic bottles, glass bottles, hoses, airless bottles, etc. At present, cosmetic plastic bottles have the best sales and account for a large market share.

At present, my country's cosmetics environmental protection packaging industry basically belongs to a perfectly competitive market, and the competitive situation presents a complex and diverse situation. Under the current competitive landscape, the scenario of relying solely on output and price advantages to compete as in the past no longer exists. At present, nearly 70% of women’s employment in urban areas in China, independent sources of income have brought greater consumption power to women, and nearly half of women’s personal consumption accounts for more than one-third of household income. At present, there are more than 500 million female consumers in China, and these consumer groups have more income and more opportunities. The 'her-economy' consumer industry centering on female consumer groups covers a wide range of areas, with a market capacity of more than 10 trillion yuan, which is expected to become the outlet for the continued growth of the consumer industry in the future. The vigorous development of female consumer demand has led to a series of new consumer trends and provided unlimited opportunities for the cosmetics industry chain.

According to relevant data from the National Bureau of Statistics, the retail sales of cosmetics in my country reached 299.2 billion yuan in 2019. We assume that the retail price increase rate is 8 times. Taking the listed cosmetics company Proya as an example, its gross profit margin is about 61%-64%, and the cost of environmentally friendly packaging accounts for Its operating cost is about 61%. Based on this estimate, the scale of my country's cosmetics environmental protection packaging market is about 8.67 billion yuan, and it will continue to maintain a relatively high growth rate in the future.

Analysis and trend of supply situation of China's cosmetics environmental protection packaging industry

Section 1 2017-2019 China's cosmetics environmental protection packaging industry market supply analysis

1. Analysis of the overall supply of environmentally friendly cosmetics packaging

Estimated scale of environmentally friendly cosmetics packaging: According to relevant data from the National Bureau of Statistics, my country’s cosmetics retail sales reached 299.2 billion yuan in 2019. We assume that the retail price increase rate is 8 times; taking the listed cosmetics company Proya as an example, its gross profit margin is about 61%-64 %, the cost of environmental protection packaging accounts for about 61% of its operating costs. Based on this estimate, the scale of my country’s cosmetics environmental protection packaging market is about 8.67 billion yuan, and it will continue to maintain a relatively high growth rate in the future.


2. Analysis of the supply of environmentally friendly cosmetics packaging in key areas

In terms of regionality, the sales of environmentally-friendly packaging products are mainly affected by the geographic location of the cosmetics companies. Due to regional economic factors, the production bases of well-known brand cosmetics are generally concentrated in North China, East China and South China. In my country, East China, South China and North China account for nearly 80% of the entire domestic cosmetics market, about 40%, 28% and 14% respectively. Therefore, regional supporting services for environmentally-friendly cosmetics packaging are a key factor in occupying the market. However, with the increasing participation of domestic enterprises in international competition, the regional characteristics tend to fade.


With the rapid development of the national economy, cosmetics, a fashionable consumer product, has gradually become a mainstream product in people's lives. The environmentally friendly packaging of cosmetics in various forms is one of the main reasons for attracting consumers to buy goods. It is an important form of the value of cosmetics. Even in the presence of a large number of advertisements, the environmentally friendly packaging of cosmetics is a very convincing salesperson.

At present, my country's cosmetic plastic environmental protection packaging industry basically belongs to a perfectly competitive market, and the competitive situation is showing a complex and diverse situation. Under the current competitive landscape, the scenario of relying solely on output and price advantages to compete as in the past no longer exists. The focus of current market competition is mainly manifested in the following aspects:

Product and technological innovation. In the field of cosmetic plastic environmental protection packaging, the diversification of customer needs is constantly increasing, especially the large-scale invasion of foreign companies, and the requirements for product quality, function, structure, style changes and external surface treatment are getting higher and higher. In order to keep up with the pace of the times, adapt to the changing requirements of customers in all aspects of a company's products, and gain an advantage in the competition, the ability to innovate products and technologies is particularly important. In addition, to realize the innovation of enterprise products and technology, professional and technical talents are indispensable, so the selection and training of talents is also a point worthy of corporate competition.

Perfect Service. The cosmetics industry, as a fashion industry, has a relatively fast pace of innovation and innovation. As a supporting industry, cosmetic environmental protection packaging companies need to respond quickly in response to changes in the situation. At this time, continuously shortening the supply cycle and providing more complete services have become the key to success.

channel. In the face of increasingly fierce market competition, it is particularly important for cosmetic environmental protection packaging companies to formulate a reasonable channel strategy on the basis of objective reality. At present, in the expansion of cosmetics environmental packaging channels, some environmental packaging companies have adopted the strategy of participating in the design of new cosmetic products, and some environmental packaging companies have adopted the strategy of undertaking environmental packaging process outsourcing to attract more customers to shift their purchasing focus.

China is the world's largest manufacturer and consumer of environmentally friendly packaging. With the penetration of plastic products in daily life, the scale of China's plastic environmentally friendly packaging industry has continued to expand. Foreign companies have poured into the Chinese market in large numbers. The sub-categories of environmentally friendly packaging have continued to be enriched and competition has become increasingly fierce. Because of the low threshold of the cosmetics environmental protection packaging industry, many capitals have entered the cosmetics environmental protection packaging industry, making the supply of the entire industry have been growing. In 2020, the output of my country's cosmetics environmental protection packaging industry was 3.173 million tons, an increase of 6.12% over the same period in 2015; in 2017, the output of my country's cosmetics environmental protection packaging industry was 3.4 million tons, an increase of 7.3% over the same period in 2016.

Supply capacity of China's cosmetics environmental protection packaging industry in 2020

China is the world's largest manufacturer and consumer of environmentally friendly packaging. With the penetration of plastic products in daily life, the scale of China's plastic environmentally friendly packaging industry has continued to expand. Foreign companies have poured into the Chinese market in large numbers. The sub-categories of environmentally friendly packaging have continued to be enriched and competition has become increasingly fierce. Because of the low threshold of the cosmetics environmental protection packaging industry, many capitals have entered the cosmetics environmental protection packaging industry, making the supply of the entire industry have been growing.


However, the cosmetics environmental protection packaging industry has shifted from a model of relying only on output and price advantages to win at the initial stage of development to a comprehensive supporting service model. Enterprises with core competitiveness will rely on their technological innovation capabilities, market development capabilities, service capabilities and market reputation To stand out in the fierce market competition and occupy more and more market shares, companies that do not have core competitiveness will gradually be replaced by competitors.