Procter & gamble brand strategy to show advantage more

Vice chairman of procter & gamble company Werner way le on BBS overcome the crisis of the four basic concepts are introduced: excellent brand, the value of the consumers, leading innovation and focus on cost and benefit. Way is introduced, in p&g brands, the brand brings to the company's sales more than %, and contribution to profit more than %. 'Our duty is to keep the healthy growth of the brand, to ensure that enterprises in the invincible position in the competition. , of course, we also realize that at the time of economic downturn, the product quality and cheap, is also very important factors in ensuring as many consumers can afford to buy our products at the same time, also for consumers to design our products as much as possible. 'In addition, p&g also pay special attention to consumer loyalty, do not hesitate to invest heavily in brand recognition. 'We have to redefine brand value has also done a lot of investment, such as his clothes softener, its biggest characteristic is can make more soft and comfortable after washing clothes, another important point is to help consumers save more water, electricity and time, this is what we provide consumers with additional interests and benefits. 'The way, for example. Way, also emphasized the role of innovation: 'innovation is the vitality of enterprises, so enterprises need constant innovation every year. It is because of innovation, each time we can smoothly through the crisis. Every year, 'he said, procter & gamble in innovation investment of more than $. 'Because of this, our brand in the years always has a very outstanding performance, our innovation is not only in the enterprise internal, also reached a partnership and a few other institutions, including entrepreneurs, universities, research institutions and so on. 'In addition, p&g has also invested in cash management and cost control a lot of energy. Way, introduction, cost control and optimization, can make p&g keep the rapid evolution of our business in a crisis.