Hong Kong media said the mainland consumption etc: mouthwash into the fastest growing consumer goods

Author: compile/He Jine Hong Kong media said the mouthwash is mainland China's fastest growing consumer goods, reflecting the middle-class consumers demand is reshaping the world's second largest economy pattern of retail. According to Hong Kong in the south China morning post website on days of reports, in the first half of this year, the mainland surge in sales of mouthwash %, become kay degree index of consumer company pioneer tracing focuses on sales of consumer goods. According to the report, during the six months, a category of two-thirds of the sales increase over the previous year, including ice cream, hand sanitizer, namely, drinking coffee, bottled water, cheese, kitchen with paper towel, cosmetics and mask. 's general manager of kai YuJian said: 'the mouthwash gradually rise reflects the middle class family in the trend of consumer goods' vocational 'demand has become increasingly high. 'And' costliness 'trend is embodied in the bottled water, sparkling water, and other products has become a sign of a new way of life. For example, according to the company's data, kay senior French bottled water sales year-on-year growth % of evian water. Mainland consumers, however, is not loyal to the brand. They change in the next time you buy the brand as much as % of possibilities. Reported that the first half of this year, China launched nearly ten thousand kinds of new consumer goods, is a new product % of the total last year. In the first half of the sales of consumer goods increased quickly. %, family purchase frequency decreases. %。 This suggests that consumers spend more money to buy in the field of advanced products and other consumer spending. YuJian said: 'in the future, costliness in trend in the era of new retail. I expect inside for the rest of the year, total sales of consumer goods will remain the same single digit growth rate low. 'Historian dragon, an analyst at nomura research institute, said he expected more electricity giant in entity retail business, because it can effectively to win new customers. And he said, in a new era of retail, line is the dividing line and offline sales become blurred, retailers integrate using these two kinds of patterns to maximize synergies. Editor: huang rui