Cosmetics packaging materials is the key of the development of cosmetics
by:Lisson
2020-10-13
Plastic bottles and plastic bottles now has become the mainstream of the cosmetics packaging material, washing products and numerous category of cosmetics, basically all is plastic and plastic two kinds of main materials, these two kinds of material in the cosmetics industry has now accounts for 80% of the proportion.
Cosmetics packaging materials in which influence the development of cosmetics in plastic and plastic continued strong market background, there are still some 'non-mainstream' material or struggle or rise in the market.
'Looks very beauty' of the rise of acrylic acrylic materials are not in the past two years, he had the personage inside course of study in the presence of acrylic just predicts that it will replace the plastic has become the mainstream in the high-end cosmetics packaging qualitative material, but in fact, acrylic after several years of market after sand 'tao', neither as insiders predicted to become the mainstream of high-end cosmetics qualitative material, also did not eliminated by the market, and become a 'non-mainstream' in cosmetic packaging.
In packaging business point of view, acrylic awkward encounter not because technology is the cost.
Shangyu hua yu suye Chen Jun deputy general manager told reporters that 'the current domestic most subcontracting material enterprises can reach the technical requirements of acrylic materials, hua yu, basic mastered the technology of acrylic, if there is need to cosmetic companies can undertake production immediately, but so far there are few enterprises using acrylic as packaging materials for products.
'In most of the packaging enterprises in a reporter to interview, they are just the acrylic as the company's operating projects, does not advocate, mainly because of the yakeli simply does not have the price advantage compared with plastic and plastic, the price of 1000 ml specifications of plastic bottles and PET bottles are in 0.
9 yuan, and the price of acrylic is at least the two kinds of products more than ten times.
One hundred million plastic company deputy general manager Huang Baisheng word says the daily-use cosmetics manufacturer's voice, 'even if the materials such as acrylic plastic in performance can reach the same effect, some high-end cosmetics brand for its use also is tasted, only after all the cost gap is too great, even high-end cosmetics brand for its packaging material cost control.
'Cost limits the acrylic is developing in recent years has not become the mainstream of walk quantity packing qualitative material, but its weight is about half plastic, and high mechanical strength, tensile and impact resistant ability is higher than common plastic 7 ~ 18 times, it is the relative plastic more excellent features make it still has its place in the high-end cosmetics packaging material.
High-end market 'dark horse' -
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Ceramic ceramic in the packaging market is undoubtedly the concept of fresh flavour is dye-in-the-wood, even before in May this year, most of the finished product, and packaging manufacturers cannot imagine ceramic also can be used for cosmetic packaging materials.
Shanghai Gao Cheng art packing co. , LTD. , Shanghai beauty fair this year on relief launched more than eighty pieces of pottery and porcelain qualitative material of cosmetic packaging industry, industry caused great attention.
Applying new material ceramic to high-end cosmetics packaging is innovation, this undoubtedly is very strict to the requirement of technology, Gao Cheng salween, vice President of marketing, told reporters, 'the use of ceramic materials, to the requirement of technology is very high, because of volatile strong perfume, if the cap to reach the technical requirements such as very prone to leakage, etc. , the cost relative to other material qualitative material will be much higher.
Cost not only embodies in the use of the material, and because the ceramic bottle at the end of the process using the drawing or under the glaze of blue and white porcelain paint technology, the product surface must be at least after more than ten process manufacturing, ceramic products cost is higher, so the final products price should be in 30 - they go out
50 yuan, so the basic are concentrated in the field of high-end applications.
'Although the ceramic as a new kind of material has been cut to high-end cosmetics market, but this does not mean that the ceramic can be integrated into or become a mainstream of cosmetics packaging materials.
For example in terms of technology, new materials used in daily chemical industry such as the current ceramic craft is not very mature, in the case of plastic and plastic market dominance, ceramic qualitative material still need to work slowly.
'Porcelain qualitative material applied to cosmetics signs appear in nearly two years, but this kind of material do not large-scale popularized, first of all its features such as opaque decided it is only in view of the perfumes and cosmetics category, not include other skin care products, so just can only do a niche market.
Manufacturers in the sales of cosmetics production cost decides the price positioning, today's cosmetics packaging material cost gradually increase, the manufacturers have to find a cheaper price, and can promote the consumption of cosmetics packaging material, so as to promote the development of cosmetics
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