See how p&g distributors in west hubei breakthrough sinking obstacles

'Fiscal year to fiscal year than to increase the % ( Note: procter & gamble company by the month to monthly meter a fiscal year) 。 If except year took over the three months of sales when procter & gamble, holy company procter & gamble to fiscal year sales also reached the % of growth. Expected - Fiscal year than - Fiscal year growth %. 'P&g distributors in west hubei, yichang holy wash co. , LTD. , vice general manager of TuHeng recently told reporters that in their hard-won achievements. Snowstorms, earthquakes, unfavorable factors such as inflation, let years is unusual. Affected, although p&g sales growth tumbled in west hubei region, but growth remains strong. Sales 'saturated TuHeng, said city, distributors sales center of gravity down is the trend of The Times. But in the process of operation face real difficulties, such as geographical, management, competition makes distributors is not flat. Procter & gamble, although a series of support distributors subsidence policy, but there are many difficulties need to dealers and flexible solution. Yichang holy company targeted, layer upon layer breakthrough sinking obstacles, effectively achieve growth. Inter-district sales to enforce governmental management cross-regional sales main problems such as logistics, management, efficiency, has always been a difficult problem facing many dealers. Secondary cities, in particular, in the face of the reality of the problem is more outstanding. At present, holy company in addition to yichang, enshi, qianjiang and jingzhou. According to the experience of holy company 'standardization' and 'flexibility' both ability and political integrity, branch to make long-term and stable development. Holy company first of all, starting from the * * * *, tax payment specification. Post setting, functional division, at the same time, the personnel salary, financial management aspects of establishing standards, clear acting on each individual's responsibility, right and benefit, fully arouse the enthusiasm of the team. In the configuration of personnel and vehicles, as well as regional, branch by the book. They also stressed that all the sales representatives from shop, strictly execute sales policy. 'The purpose of standardization is not placed the risk management of one or two people. 'TuHeng said. For the 'flexibility', said TuHeng embodied in two aspects. The first is branch localization, the localization of staff. Hiring locals, quickly open the work situation. 'Second, holy company headquarters of many system generally applicable, but management way also has a flexible adjustment, to adapt to the local practice. '' we have set up branches of enshi, tangyan, qianjiang and jingzhou, have reached the profit level. Now, created by branches sales have exceeded the headquarters in yichang, % of the total sales. 'TuHeng said. Service value-added integrated management improve profits agent procter & gamble, lower margins are known. 'How to reduce operating costs, improve product sales and service level, in order to improve the business returns, is holy and more concern of the company. 'TuHeng said. At the beginning of the year month take p&g, holy company agent p&g only one brand. In manning, cost under the same conditions, not only low returns, and rising costs. In oil prices, for example, by the previous yuan/l up to yuan/liter, gains about %. In order to change this situation, they began to investigate local supplies market demand. Then, they respectively with a cooking oil factory and a mineral water brand signed a cooperation agreement, adopt the comprehensive delivery means, effectively reduce the operation cost. TuHeng think, procter & gamble company compared with some domestic brands, the biggest difference is that it can provide customers with value-added services. While the holy company cooperate with procter & gamble, to translate the value-added services into actual sales. Holy company salesman popular mainly recommended to the customer, the product with high gross profit, help customer to manage inventory, give customers the shelves of reasonable advice, to help customers improve the guest list purchases in store. These measures to get the trust of the owner. They are also on the management of open source throttling, mining potential. Holy company under the premise of not reduce distribution frequency, planning the best route of delivery, firmly seize the effective business, as much as possible to provide a net gross margin products, constantly improve the business. Niche job information flow over logistics due to continuously refine market division, the importance of logistics start backwards. And information flow, multinationals such as procter & gamble is the most attention. After more than two years of study, holy company will flow of information as a priority than logistics. At present in hubei province in the western region, the only holy company sales personnel, and assist sales personnel number is almost twice the frontline sales staff, to many people. Their sales, finance, to provide the efficiency of IP system, logistics and other links. Holy company attaches great importance to the flow of information, the purpose is that combination of guidance, procter & gamble in advance to participate in the warehouse management system, and calculate the schedule, facilitate subsequently executed or adjustment. 'Previously, p&g stressed to have the goods sent out, now advocate is the flow of information. Holy company has separate logistics, capital operation. Before a representative bag all. Now run order, delivery, payment, separately in three stages: the sales representative is responsible for the running order, display, promotion. Before sales representative is responsible for reconciliation, large work such as gathering, now every store has financial reconciliation, online payment, payment and big shop sign agreement, according to the accounting period. 'TuHeng said.