Makeup and toiletries brands network advertising rose 8. 8%

According to analysys international Enfodesk industry database, according to a study, makeup and toiletries brands network advertising scale and flat last month, rose. %。 From a niche product advertising, make up and hygiene supplies network advertising product this month and mixed, protect skin to taste, special use cosmetics, daily chemical products (other Brand image advertising) , hair and teeth protection products takes on a different level of advertising gains and other products such as make-up cosmetics and health products are more than % fell. Cosmetic and toiletries industry brand network advertising TOP advertisers shown in the table below, l 'oreal, colour and damned street occupies the position of the TOP three. Degrees this month Beijing network advertising for the first time you love lane that is in the same month cosmetic and toiletries industry brand network advertising fifth, Elizabeth jas indene is put on the scale from a sharp fall in % dropped out of the Top. Due to the special use cosmetics advertisers revenue mainly comes from BC, so high strength scale of online advertising is a common characteristic of this kind of advertisers. At the same time by the brand awareness and product quality, capital and other factors, on the poor sustainability and cosmetics for special delivery changes large scale is also the characteristics of online advertising. In addition, the damned, chanel and c-bons ( Difficulty) Decreased high amplitude gain, a quarterly sales promotion and new product launch is the main network advertising promoting factors.