Interpretation of cosmetic packaging design knowledge

After China joined the WTO, global brand management has become an important strategy for companies in international competition. Brand development, brand education, brand innovation and other issues have also received increasing attention from domestic companies. Although they do not have extensive brand management experience with international brands, they also lack successful brands. However, Chinese national enterprises are still exploring and developing through innovation. Take the cosmetics and detergent industries as an example. Although people still have the impression of white porcelain bottles with green iron caps, antique and affordable 'Big Friendship' creams, this one was once famous all over the country in the 1980s. The old brand with hundreds of millions of customers can now only rely on the ever-decreasing consumer base to maintain its meager sales. In the face of the intervention of external information, the application of new technologies, the emergence of new products, and the overwhelming packaging and promotion, there is only one purpose-to compete for every hesitant customer. Today, when goods are extremely abundant, if you do not change or innovate, you will be eliminated. In the field of cosmetic packaging, with the improvement of technology, the development of packaging has gradually highlighted the characteristics of personalized display and innovation, the introduction and application of new technologies and processes, and the development and substitution of new environmentally friendly materials. Safe and convenient packaging will be more popular. Welcome to the market.

For novel products, if we adopt novel packaging design, the influence on customers will be greatly enhanced. In addition, novel packaging can add luster and appeal to a very ordinary product. The functions and functions of cosmetics are becoming more and more refined, and there are more and more cosmetics with comprehensive functions. The difference in grades is very obvious, and the packaging forms are dazzling. At the same time, in order to better promote their products, various businesses have carried out cosmetics. Different classification and packaging suitable for their own characteristics.

There are many types of cosmetics, especially female cosmetics. With the increasingly fierce competition in the cosmetics market, cosmetics merchants have made great efforts to expand the sales share of their products, and devote themselves to the packaging design and promotion of cosmetics. In the personal care products and perfume market, product packaging has become an important factor that can quickly lock consumers' eyes on retail shelves. Because contemporary consumers have gradually become aware of packaging design, from the mass market to high-end shopping malls, from glass bottles to plastic bottles, perfume and cosmetics marketers are paying more and more attention to packaging innovation and innovation. Out of strong competition for the attention of end consumers, many packaging suppliers believe that product design has become more important than ever. Personalized demand drives the continuous development of customized production (personalized production mode based on the needs of different consumers), and patented molds are popular among enterprises in the industry.
　　
There are many names and functions of cosmetics, but in terms of the adaptability of their external shape and packaging design, there are mainly the following categories: solid cosmetics, solid granular (powder) cosmetics, liquid and emulsion cosmetics, and cream cosmetics Wait.
1. Packaging of solid granular (powder) cosmetics. This kind of cosmetics mainly includes powder foundation, talcum powder and other granular (powder) products. The packaging methods often used mainly include paper boxes, composite paper boxes (mostly cylindrical boxes), glass bottles (wide mouth, small), metal Boxes, plastic boxes, plastic bottles (wide mouth, small), composite film bags, etc. Under normal circumstances, packaging containers need to be exquisitely decorated and printed. At the same time, when plastic and metal containers are used for packaging, they are often matched with beautifully printed cartons.
2. Packaging of solid cosmetics. There are relatively few types of solid cosmetics, mainly eyebrow pencils, pressed powders, and various lipsticks. The packaging of this type of cosmetics is relatively simple.
3. Spray packaging of cosmetics. Spray packaging has the advantages of accuracy, effectiveness, simplicity, hygiene, and quantitative taking on demand. It is often used for packaging of higher-end cosmetics and cosmetics that require directional and quantitative taking. Cosmetics such as hair mousse and hair spray are used in this type of packaging. Commonly used spray packaging containers mainly include metal spray cans, glass spray cans and plastic spray cans.
4. Packaging of liquid, emulsion cosmetics and cream cosmetics. Among all cosmetics, the types and quantities of these cosmetics are the largest, and the packaging forms are very diverse. They mainly include: plastic bottles of various shapes and specifications (usually after exquisite decoration and printing); plastic bags of composite film bags (commonly used in cosmetics) Economical bags or packaging of lower-grade cosmetics); glass bottles of various shapes and specifications (including wide-mouth bottles and narrow-mouth bottles, which are generally used for higher-grade cosmetics or cosmetics that are volatile, easy to penetrate, and contain organic solvents Packaging, such as nail polish, hair dye, perfume, toner, etc.). For the above-mentioned packaging form, sometimes the way of matching with the color printing carton is used to form the sales package of cosmetics together with the color printing carton to improve the grade of cosmetics.