In 2017 China skincare market competition, the development scale and the size of the market prediction at home and abroad analysis 【

The development scale, market in 2015, our country limitation above enterprise class cosmetics retail sales rose 8. 8%, compared to growth in 2014 fell by 1. 2%, also fell for the fourth consecutive year of growth since 2012. In recent years, as China's urbanization process accelerated, the income level of Chinese consumers and consumption capacity growth, not only makes the residents' disposable income improved, also accelerate the Chinese consumers increasingly mature, increasing demands for high quality products. In 2015, according to Nielsen's research report, the Chinese personal care product sales growth rate is much higher than sales, 7% and 1%, respectively. In skin care products market, among them protect wet and prevent bask in high-end products are become the main driving force of sales. Although compared with the same period in 2014 increased less than 3% by volume, but total sales growth is very significant, as high as 13%. Domestic skincare market capacity reach 1701 in 2015. 400 million, 2011 - Is likelier to 9, 2015. 75%, accounting for more than 51%. 2008 - 2015 domestic market size and growth of data sources: open data characteristics of the second, the market competition and analysis to 2016, the major cities in China's overall economic strength strong, mature audience consumption habits, consumption concentration is high, the overall consumption characteristics similar to international economic developed area. International skin care brand relying on the brand and service advantages in first-tier cities comprehensive layout, relying on a strong brand position, occupies a significant competitive advantage; Part of domestic enterprises by the differentiated product strategy and continue to accumulate of high-end brand image, to form the advantages of differentiated products, gradually to participate in and international skin care brands in the high-end skin care products in the market competition. Second - and third-tier cities in our country and the emerging urban rapid economic development, in the high-end consumer groups are widespread and low-end consumer groups, but the overall spending habits is not yet mature, low consumption concentration. International brands are limited by product price positioning and channels is difficult to fully sink, weak competitiveness in the market; A handful of high-end independent skincare brand enterprise through to the maintenance of brand image and product quality, and distributors to common development of the market strategy to achieve market channels of sinking fast, deep contact with consumers, has significant market competitiveness; Some low-end cosmetics brand is based on the mass consumer groups, with the popularity of the high cost performance products to participate in market competition, low-end cosmetics brand competition is more intense. Promulgated by the relevant report: intelligence research consulting - 2016 China skincare market supply and demand forecast in 2022 and development trend of the research report three skincare industry at home and abroad, the size of the market forecast analysis forecast for global market size 1, 2013, the global skincare market size for 567. 100 million euros, 34 of the cosmetics market. 1%; The size of the market in 2014 to 608. 200 million euros, 35 in total of the cosmetics market. 3%. Global skincare market scale in 2017 is expected to reach 75. 8 billion euros, in the next five years, 2017 - 2021). Average annual compound growth rate of about 7. 92%, global skincare market scale will reach 102. 8 billion euros in 2021. 2017 global skincare market scale prediction data source: open data sorting according to the state food and drug supervision and administration bureau released at the end of 2015 on the cosmetics production license of announcement of relevant matters of, before the end of 2016, held the national industrial products production license and cosmetics production enterprise health license ( Namely, & other Two card & throughout; ） Cosmetics production enterprises, and the new 2016 cosmetics production enterprise, must apply for and redemption cosmetics production license, from January 1, 2017, the original & other; Two card & throughout; No longer applicable, all enterprises must stop production has not obtained a new license. Improvement of the threshold of cosmetics production license system will promote enterprise walked out of the price war and enhance the level of quality management and to seek more stable profits in the high-end market. With the improvement of consumer income, and skin care consciousness enhancement, in the high-end brand market share will be improved significantly. At 200 + 200 yuan as a cut-off point, product market share is about 18 in 2012. In 2014 and 7% to 19. 3%. In 2015, the skin care product market, protect wet and prevent bask in high-end products are become the main driving force of sales. Although sales year-on-year growth of less than 3%, but total sales growth is very significant, as high as 13%. About 2 in China. 2. 5 billion of the consumer is only 16 - protects skin to taste 26, the consumer. The consumer buying habits because of regional differences among the again: a second-tier cities the young brand loyalty is relatively lower, a lot of channels for their contact information, and more willing to try different, partial high end brand; Three lines and the city of young consumers to a brand's service life is longer, to brand the price into consideration at the same time more. 2, domestic market scale prediction in 2014 China's skin care products market sales more than 50 billion yuan. Is expected in 2017 China skincare market scale will reach 73. 4 billion yuan, in the next five years, 2017 - 2021). Average annual compound growth rate of about 14. 65%, 2021 China skincare market scale will reach 126. 9 billion yuan. In 2017 China skincare market sales forecast data source: open data sorting

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