In 2016 China's cosmetics ( Personal care products) Retail trade market scale, market share and brand market share ranking 【

In 2014 China's cosmetics and personal care products retail trade size is 293. 7 billion yuan, predicts 2019, the scale will reach 423 billion yuan. Annual growth rate at about 8%. Look from a specific category, skincare products in 2014 class in cosmetics market scale in China accounted for more than 48. 3%, the highest proportion and is on the rise, predicts 2019 skincare market size proportion will reach 50. 8%. At the same time, make-up category, the infant child products, men care category, such as market share in the next five years will be increased, and wash bath and oral care category, hair products category of the size of the market than is expected to decline. Chinese cosmetics and personal care market retail trade scale forecast reports: intelligence research advisory issued the '2017 - In 2022 China's cosmetics ( Personal care products) Market assessment and investment prospects assessment report 'brand share rising development space is large domestic brand is on the rise, foreign brand market share. Euromonitor, the current domestic market share in the top 30 enterprises, natural hall, hundred rough market, damned, pearl and other local cosmetic brand has occupied the important position, and the big rise. In 2011, the local brand market share is only 5%, to 2014 the number has increased to 9. 3%. Although the market share of domestic brands on the rise, but compared with foreign brands, the number is still in a lower level. Domestic brand should give full play to local advantages, better cater to consumer demand, improve the management level, strengthen the management and online channels, further enhance the brand visibility and credibility. Domestic brand market share - 2011 International brand market share in 2011-2014 2014 domestic brands over the years to achieve the growth of the market share, the main reason is that compared to international brands, domestic brands have their own advantages in terms of channel construction. Mainly for the domestic brands can more fully with the help of online electricity channel and offline store channel, through flexible quick operation strategy and supply chain management, to achieve higher than the industry as a whole growth performance. Stores, for the present domestic designed the main camp store Yu Zhongduan cosmetics market positioning, cost-effective way of domestic brands and offline store brand positioning more appropriate. Other domestic brands on the market reaction speed more quickly, supply chain management is more flexible, according to market demand can provide discount activities in a timely manner. Online personal care market, consumers are more cheap mass cosmetics brand. From the statistic Tmall brand sell like hot cakes in the first half of 2015, kans and best finches current basic won the top two. More and more medium and low-end brands into the list, such as the poetry after the flood, Korean, beautiful skin, just l 'oreal Paris into the top 10 foreign brands, and high-end brands such as estee lauder did not make it into the list. In the first half of 2015 Tmall best-selling brand cosmetics market share ranking in 2014 consumer demand specific differentiation at present, the domestic cosmetics market consumer demand is more specific and differentiation. In the face of such trend, since 2014 and launched many products are mostly in response to the segment needs to give priority to dozen of consumers. Part of the brand, for example, the introduction of the concept of time of skin, mainly aimed at consumers in facial contour and wrinkle repair needs. In addition, there are also many new products in terms of men care reaction to the new consumer demand. Personal care industry and electricity fusion of channels at present, China's cosmetics and personal care brands according to different market positioning, the electricity channel taken concrete development strategy is not do the same. For high-end and high-end brand, the offline channel mainly in the department store counters, and after a second-tier cities layout is relatively good. In this case, the role of electricity is a through online channels cover not offline cover areas, but meet the preferences of online shopping consumers, 3 it is to give themselves a more complete market data. For domestic popular brands, in general electric commercial layout is more active, using marketing tools and platform traffic, make electrical business growth performance of the main driving factor. Grew up in ali ecological taobao brand, online channels of often very high, now began to offline channel layout, hope that through offline store to enrich the user experience, realize the coordinated growth of online. For the new foreign brands to enter the Chinese market, can then be considered no longer find China offline agent, directly through the electrical business channels to open the Chinese market. Personal care and cosmetics brand electric business development strategy
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