In 2013 China children's skin care products market development present situation and competitive analysis

Content abstract: children's products market can be divided into the infant child products ( Under the age of 3) And young children products ( More than 3 years old) Two categories. According to Euromonitor, children category market capacity of nearly 5 billion, 2011-2006 The compound growth rate of 15 in 2011. 1%, far more quickly than 11 beauty and personal care products market. The growth rate of 7%. Graph: pattern of children product market capacity and growth industry children products market can be divided into the infant child products ( Under the age of 3) And young children products ( More than 3 years old) Two categories. The infant child market mainly American j&j and department of Japanese and Korean brands, and young children market leading brands include: yu beauty net, can receive child face, the frog prince, hey ha brands. Children's products industry structure from the point of price positioning, high-end children's products in 2011 accounted for about 9%, but growth is very fast, 2006 - The compound annual growth rate of 31 in 2011. 13 4%, far faster mass products. The growth rate of 9%. Figure: children product mass and high-end analysis of than we, children's products market shows its own features: the growth of children product quickly, good growth, especially with the coming of the peak, the demand for children's products rapid ascension. At the same time, along with consumer upgrades, children's products permeability increase rapidly, the permeability is expected at around 50%. From the point of the channel structure of children's products, presented and the characteristics of the adult product differentiation: the proportion of online up to 13. 7%, the beauty and personal care products accounted for the highest in each category, children's products unique and higher levels of maternal and infant stores channel accounted, up to 5. 9%, and the department store in the traditional channels of smaller. Channel structure also reflects the children's products unique consumption habits. Children's products channel pattern of children's products are very high to the requirement of security: this is due to the unique crowd of children's products, so safety is the first of the consumer purchase decision factors, if any brand on this point there are omissions, is not only impact on sales, but also has fatal damage to the brand. According to Euromonitor predicts that children's products market will continue to maintain rapid growth, by 2016, children's products market capacity of nearly ten billion yuan, the compound annual growth rate of about 14%.

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