Cosmetics store promotion should aim at high school students?

At present age are slowly sinking cosmetics consumer groups, more and more young consumers become the cosmetics. In the face of such situation, of course, we can't blame the influence of the cosmetics business is huge, however aimed at young group cosmetics business if deliberately to do some lure their consumption behavior is appropriate? Today, tgo experimental middle school nearby have a cosmetics shop 'special' to store nearby where students worked as a sales promotion activity. Store will high school textbook knowledge listed as 'test', if the student can answer these questions, the store will give the students some free samples of skin care products and cosmetics. Because it appears that both the meaning it is free, the cosmetics store sales promotion activity attracted many middle school students. This promotion is really novel and chic, the store through the 'pie' activity again tie-in in-store 'full' activities, does increase the in-store popularity, increase sales. But most of middle school students in their studies, their life is still in learning, the excessive attention was easily distracted, can't focus on learning. Stores the promotion itself not wrong, but there are suspected of seduce young students. According to reporter understanding, more than the shop, near five cosmetics shops are doing similar promotions for high school students. And similar promotions also really let the stores to increase sales, but for students, first of all cosmetics for them is not necessary, then focus on using cosmetics may affect their lives. Stores in the business at the same time also should consider more healthy growth of flowers of the motherland, to avoid the students because of too much external tempted and change their life center of gravity, affect learning. www。 hzpzs。 Small net/editor: editor: xing xing: anhui