Cosmetics sales skills - Competitive selling

Competitive selling types: marketing sales staff in face-to-face product sales process, often encounter powerful competition of similar products, customers also often take the initiative to take rival products to compare, when a lot of promising customers, take a negligence will be slightly rivals, but in fact rival products and do not necessarily have much advantage in price. Increasing homogeneity of products under the market environment, how to set up their own product advantage, is each sales staff have to face the problems, study and application of competitive selling can help sales staff to better analyse the situation and win customers. Mentioned competitive selling, people tend to think of the comparison between products. When sales people encounter this kind of circumstance, common practice is to list a lot of reasons, for how our products is better than rivals, however, it didn't increase customer's trust to sales personnel. When sales people take orderless, blind comparison method, the characteristics of the product list one by one, and customers are considering choosing products compare, actually is in tell customers, he is a real fool. When a person like a product, the sales staff is constantly finding fault with the product defects, and told him not to choose the suitable products, or that all his reason untenable, selling this kind of practice is not competition. Today's market environment, similar products is more and more similar, the difference between the product is, we must know how to make the smallest difference play a biggest role, at the same time, you have to know what are the difference of them is of vital importance to customers.