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Cosmetics packaging materials how to deal with the development trend of high-end cosmetics market
by：Lisson
2020-11-25
Personality novel packing will enhance the influence of the product to the customer, the novel packing can also is a very common product ornament and attractiveness.
In cosmetics, high-end cosmetics, personalized design performance especially the fashion, they are more than just an cosmetics, more like a fashion, a work of art, and the packaging is to convey the information of carrier.
We is not hard to find, a new generation of cosmetic packing modelling, the structure is more and more offbeat, design unique think of opportunely, individual character is dye-in-the-wood, the diversification of the container structure, modelling design, gradually out of the past rigid model.
the packaging is not only a carrying containers of goods, is a way to influence cost, direct cost. Now packing paint is not only to promote its physical function that maintains the function of the goods, must carry on its function is causing costs in mind, pay attention to more to open level, aesthetic pleasure to spend. Primary cost in terms of time cosmetic stores, the collective is given priority to with a woman, therefore, abundant known the mind of the women who spend characteristic, has thought about them for packaging, about travel goods has important significance for the sale of measuring tool.
today, whether brand cosmetics or some cheap cosmetics, its packaging above there are a lot of problems, such as cosmetics packaging void ratio is too large, the real product quantity is few, first of all, to reject the appearance looks very full, full and the kind of packing product weight is actually very few, such as cream bottle. Many cream bottle, are made from plastic or acrylic and glass, at the time of packaging materials will be made in outer layer is very thick, then, to add a layer of colored plastic packaging, real cosmetics in this layer wall is installed, and looks very beautiful from the outside, and quantity is enough.
the improving gradually of people's living standard, high-end cosmetics is not the patent of the rich, many consumers are holding the manner which makes the lack of don't abuse to choose, more and more demand for high-end cosmetics, followed by the class of the cosmetics packaging are also gradually improve. Want to enter high-end cosmetics market, you might as well, from the perspective of the high-grade materials, with a little drive line, occupy the main part of the high-end market, to catch up with the trend, not to be eliminated.
the packaging is not only a carrying containers of goods, is a way to influence cost, direct cost. Now packing paint is not only to promote its physical function that maintains the function of the goods, must carry on its function is causing costs in mind, pay attention to more to open level, aesthetic pleasure to spend. Primary cost in terms of time cosmetic stores, the collective is given priority to with a woman, therefore, abundant known the mind of the women who spend characteristic, has thought about them for packaging, about travel goods has important significance for the sale of measuring tool.
today, whether brand cosmetics or some cheap cosmetics, its packaging above there are a lot of problems, such as cosmetics packaging void ratio is too large, the real product quantity is few, first of all, to reject the appearance looks very full, full and the kind of packing product weight is actually very few, such as cream bottle. Many cream bottle, are made from plastic or acrylic and glass, at the time of packaging materials will be made in outer layer is very thick, then, to add a layer of colored plastic packaging, real cosmetics in this layer wall is installed, and looks very beautiful from the outside, and quantity is enough.
the improving gradually of people's living standard, high-end cosmetics is not the patent of the rich, many consumers are holding the manner which makes the lack of don't abuse to choose, more and more demand for high-end cosmetics, followed by the class of the cosmetics packaging are also gradually improve. Want to enter high-end cosmetics market, you might as well, from the perspective of the high-grade materials, with a little drive line, occupy the main part of the high-end market, to catch up with the trend, not to be eliminated.
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