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Cosmetics packaging market innovative thinking
by：Lisson
2020-11-18
Cosmetics packaging industry competition is big, the price war is passive cosmetics packaging industry, no choice but to fight is dead, not to die.
Cosmetics packaging materials manufacturers also want to use innovation to win customers trust, but the domestic innovation, is mostly copied each other, copy of big shop sign on modelling, copy to copy, is the same.
How to effective innovation, let oneself can continue to get recognized brands, cosmetics packaging material and depth of cooperation?
a, innovation, inspiration, crossover connection wisdom
beginning and end of the universe, is an organic whole. Cosmetics packaging product innovation ideas, stay in packaging circles for a long time, a lot of thinking has been exhausted, it's hard to find the new way of thinking, at this point, need to jump out of the circle to see cosmetics packaging, cosmetics packaging material must know thinking limited fan is set, the breakthrough point must be in a higher dimension, into a new horizon, find packaging material is a component of cosmetic industry, is one of the fashion industry, is a number of national economy, the pattern is different, different horizons.
economic water, affectionately is linked together, the source of innovation, is the crossover, the modelling of cosmetics packaging material, structure, function innovation, can from electronics, clothing, automobile and other industries, such as product modelling, also can learn from the rich history of China classical culture, also can from the current middle school, Hollywood movies show the future of technology. Thinking like water, see you how to effectively lead and manage, thus effectively combine, crossover, learn more than see ask more, to build innovative inspiration.
2, the content of the innovation, can draw lessons from fashion
iterative fastest what fashion industry products, clothing, mobile phone is out of one of the products. The mobile phone has become the sixth organs, product innovation is also flowers, such as on the material, from plastic, glass, ceramic material fast introduction; In structure, from the open to a whole integration; On modelling, from square to the right Angle to the surface. A rapid iteration, each of the mobile phone has led to a consumer trend.
the most understand mobile phone industry personnel, speed, fashion, innovation and consumer insight. Despite the difference in cosmetics packaging material with the mobile phone industry, but is the idea of innovation can draw lessons from, because they all belong to fashion, style can be consistent, cosmetics circle should learn new material import thinking, the structure of the product itself systemic thinking, consumer experience thinking, etc.
3, the process of innovation, small run, gradually iteration
any product innovation, all don't go for one pace reachs the designated position, because consumers desire is without limit, so pay attention to small step iterative innovation, gradually improve. Is superior to advocate, the degree of innovation is that to understand themselves, understand the competitors, you're better than your competitors more than 0. 01%, much too much, it is a research and development costs will increase, the second is their lack of space to grow up, three is to make the peer learning one pace reachs the designated position.
cosmetics packaging material, special products, such as pump is made up by many components, each component of the material, position, weight, etc can be innovative, accumulating, a set of components are original, in the process of smart, even can generate alternative solutions, to replace the existing product, it is a small step iteration, from micro innovation, gradually to the system innovation process, which is also the process of enterprise practice.
4, the goal of innovation, supply chain collaboration, let the consumer life a little bit more simple
cosmetics brand market, the first is our televsion packaging products, because he was the first time contact with consumers, let the consumer perception of brand products. Packaging products, therefore, no matter how to innovate, cannot forget the beginner's mind, that is always customer service wholeheartedly. Many business owners, with the deepening of the research and development, technology of stubborn and paranoid came out, began to use their own thinking and further development of the product, the product out, after education cost is far greater than the cost of development of the market, even the products can only become the boss own work of art, and cannot become a market circulation, and thus on the shelf. All say the paranoid survive, this does not make people identity, everything always pay attention to balance, the farther from of consumer demand, the higher the chance of failure. Is cosmetics brand cosmetics packaging material supply chain components.
don't forget to beginner's mind, always, consumers are our users, she is our service target, make consumers from thinking, from the behavior, from the eye, ear, nose and tongue, comprehensive appreciation emotional perception, so as to improve product satisfaction, this is the progress of innovation.
the road of innovation, long need to persevere with the enterprise, integrate internal and external team, innovation and research and development should be brought into the organization function, allocate r&d budget every year, in public relations, the success of every innovation, countless times are behind plan adjustment, in the current loss and the enterprise the core competitiveness of the future research and development costs for choice, believe that every boss cosmetics packaging material has its own answer, only then insisted that can make my own business in the future competition market.
a, innovation, inspiration, crossover connection wisdom
beginning and end of the universe, is an organic whole. Cosmetics packaging product innovation ideas, stay in packaging circles for a long time, a lot of thinking has been exhausted, it's hard to find the new way of thinking, at this point, need to jump out of the circle to see cosmetics packaging, cosmetics packaging material must know thinking limited fan is set, the breakthrough point must be in a higher dimension, into a new horizon, find packaging material is a component of cosmetic industry, is one of the fashion industry, is a number of national economy, the pattern is different, different horizons.
economic water, affectionately is linked together, the source of innovation, is the crossover, the modelling of cosmetics packaging material, structure, function innovation, can from electronics, clothing, automobile and other industries, such as product modelling, also can learn from the rich history of China classical culture, also can from the current middle school, Hollywood movies show the future of technology. Thinking like water, see you how to effectively lead and manage, thus effectively combine, crossover, learn more than see ask more, to build innovative inspiration.
2, the content of the innovation, can draw lessons from fashion
iterative fastest what fashion industry products, clothing, mobile phone is out of one of the products. The mobile phone has become the sixth organs, product innovation is also flowers, such as on the material, from plastic, glass, ceramic material fast introduction; In structure, from the open to a whole integration; On modelling, from square to the right Angle to the surface. A rapid iteration, each of the mobile phone has led to a consumer trend.
the most understand mobile phone industry personnel, speed, fashion, innovation and consumer insight. Despite the difference in cosmetics packaging material with the mobile phone industry, but is the idea of innovation can draw lessons from, because they all belong to fashion, style can be consistent, cosmetics circle should learn new material import thinking, the structure of the product itself systemic thinking, consumer experience thinking, etc.
3, the process of innovation, small run, gradually iteration
any product innovation, all don't go for one pace reachs the designated position, because consumers desire is without limit, so pay attention to small step iterative innovation, gradually improve. Is superior to advocate, the degree of innovation is that to understand themselves, understand the competitors, you're better than your competitors more than 0. 01%, much too much, it is a research and development costs will increase, the second is their lack of space to grow up, three is to make the peer learning one pace reachs the designated position.
cosmetics packaging material, special products, such as pump is made up by many components, each component of the material, position, weight, etc can be innovative, accumulating, a set of components are original, in the process of smart, even can generate alternative solutions, to replace the existing product, it is a small step iteration, from micro innovation, gradually to the system innovation process, which is also the process of enterprise practice.
4, the goal of innovation, supply chain collaboration, let the consumer life a little bit more simple
cosmetics brand market, the first is our televsion packaging products, because he was the first time contact with consumers, let the consumer perception of brand products. Packaging products, therefore, no matter how to innovate, cannot forget the beginner's mind, that is always customer service wholeheartedly. Many business owners, with the deepening of the research and development, technology of stubborn and paranoid came out, began to use their own thinking and further development of the product, the product out, after education cost is far greater than the cost of development of the market, even the products can only become the boss own work of art, and cannot become a market circulation, and thus on the shelf. All say the paranoid survive, this does not make people identity, everything always pay attention to balance, the farther from of consumer demand, the higher the chance of failure. Is cosmetics brand cosmetics packaging material supply chain components.
don't forget to beginner's mind, always, consumers are our users, she is our service target, make consumers from thinking, from the behavior, from the eye, ear, nose and tongue, comprehensive appreciation emotional perception, so as to improve product satisfaction, this is the progress of innovation.
the road of innovation, long need to persevere with the enterprise, integrate internal and external team, innovation and research and development should be brought into the organization function, allocate r&d budget every year, in public relations, the success of every innovation, countless times are behind plan adjustment, in the current loss and the enterprise the core competitiveness of the future research and development costs for choice, believe that every boss cosmetics packaging material has its own answer, only then insisted that can make my own business in the future competition market.
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