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Cosmetics packaging exactly how much influence on shopping desire
by：Lisson
2020-11-17
Cosmetics packaging exactly how much influence on shopping for cosmetics packaging exactly how much influence on shopping to
I believe you must have the same feeling, in the use of certain products, if you don't convenient use, or often fails, it is a feeling is very annoying.
once small make up friend bought a advertising played a loud a domestic cleanser, just start to use when there is nothing wrong, but use half 'tired sleep not love', the reason is that the bottle of this product is hard and smooth, the remaining cleanser every time it is difficult to come out ~
friends ridicule: 'can blow water point on products, advertising money, do a good job in detail? 'From now on, my friend didn't buy any other product of this brand again.
so, product packaging is very important!
said back spray bottle. Routine use of cosmetics bottles before, most of the contents inside are need to pour to use, wide mouth bottle of lotion used, need to apply by hand. And cosmetic use spray bottle as the packaging material, the first simplifies the use of step, the second secondary pollution reduces the product opportunities, a third more in line with the use of consumer demands.
just as in the past two years the meteoric rise of spray, is with the use of the advantages of the simple, evenly daub part of consumers. There are, of course, and spray the product itself by the apply sense with the fresh and not greasy. But with the quality of the product and packaging is the highlight of each product.
different texture and viscosity of products use of nozzle diameter, the smaller the viscosity of the product, the nozzle diameter should be appropriate to reduce, can achieve better atomization effect.
all in all, and the packaging is no longer confined to load and aesthetic level, the use of the product experience is also very important, and the simplicity of above mentioned is just one of them. The interest is also one of the developing direction of the packaging and packaging material.
about interesting, as the main cosmetics market consumption of female consumers, many people has the potential to the demand of product packaging standards.
': favorite cartoon characters are printed on the packaging, packaging, anthropomorphic, quasi materialized strange shape, packaging, colour is gorgeous, and so on all can stimulate the desire of consumers.
for example small make up recently saw some cold medicine ( Wu too kang medicine) In new packaging, open the bag, there are 12 'small medal', each are independent packaging, red ribbon, gold MEDALS, can the whole paste can also split and desktop, cups, and within easy reach of place, has the function of post-it notes can timely remind patients with medication.
this creative packaging, with interest, and gives the packaging function, more intimately to let consumers have a good experience.
concise: usually concise and easy design style is easy to highlight the product of plain and neat, elegant, has the quality of visual perception.
practicality: if some product packaging can do it in the product after another other storage, adornment effect, also can give the product. As recently a small make up see a mud membrane products, with the similar porcelain packing material, the shape is like a flower pot, to some extent, has attracted the attention of many consumer.
when cosmetics market homogeneityphenomenon more and more serious, make product drab, consumers more difficult to distinguish from the essence. Under this situation, many manufacturers began to shift the goal, in the packaging, in order to achieve product differentiation, tried to occupy a place in the market competition.
as a result, how to make the packaging more product information, and innovative unique packaging to absorb consumer attention, the key to stand out from many products. Breakthrough tradition only pay attention to the design concept of decorative, developers start with the person this, from the consumer point of view, launch a humanized product packaging. Conversion table packaging printing knowledge
I believe you must have the same feeling, in the use of certain products, if you don't convenient use, or often fails, it is a feeling is very annoying.
once small make up friend bought a advertising played a loud a domestic cleanser, just start to use when there is nothing wrong, but use half 'tired sleep not love', the reason is that the bottle of this product is hard and smooth, the remaining cleanser every time it is difficult to come out ~
friends ridicule: 'can blow water point on products, advertising money, do a good job in detail? 'From now on, my friend didn't buy any other product of this brand again.
so, product packaging is very important!
said back spray bottle. Routine use of cosmetics bottles before, most of the contents inside are need to pour to use, wide mouth bottle of lotion used, need to apply by hand. And cosmetic use spray bottle as the packaging material, the first simplifies the use of step, the second secondary pollution reduces the product opportunities, a third more in line with the use of consumer demands.
just as in the past two years the meteoric rise of spray, is with the use of the advantages of the simple, evenly daub part of consumers. There are, of course, and spray the product itself by the apply sense with the fresh and not greasy. But with the quality of the product and packaging is the highlight of each product.
different texture and viscosity of products use of nozzle diameter, the smaller the viscosity of the product, the nozzle diameter should be appropriate to reduce, can achieve better atomization effect.
all in all, and the packaging is no longer confined to load and aesthetic level, the use of the product experience is also very important, and the simplicity of above mentioned is just one of them. The interest is also one of the developing direction of the packaging and packaging material.
about interesting, as the main cosmetics market consumption of female consumers, many people has the potential to the demand of product packaging standards.
': favorite cartoon characters are printed on the packaging, packaging, anthropomorphic, quasi materialized strange shape, packaging, colour is gorgeous, and so on all can stimulate the desire of consumers.
for example small make up recently saw some cold medicine ( Wu too kang medicine) In new packaging, open the bag, there are 12 'small medal', each are independent packaging, red ribbon, gold MEDALS, can the whole paste can also split and desktop, cups, and within easy reach of place, has the function of post-it notes can timely remind patients with medication.
this creative packaging, with interest, and gives the packaging function, more intimately to let consumers have a good experience.
concise: usually concise and easy design style is easy to highlight the product of plain and neat, elegant, has the quality of visual perception.
practicality: if some product packaging can do it in the product after another other storage, adornment effect, also can give the product. As recently a small make up see a mud membrane products, with the similar porcelain packing material, the shape is like a flower pot, to some extent, has attracted the attention of many consumer.
when cosmetics market homogeneityphenomenon more and more serious, make product drab, consumers more difficult to distinguish from the essence. Under this situation, many manufacturers began to shift the goal, in the packaging, in order to achieve product differentiation, tried to occupy a place in the market competition.
as a result, how to make the packaging more product information, and innovative unique packaging to absorb consumer attention, the key to stand out from many products. Breakthrough tradition only pay attention to the design concept of decorative, developers start with the person this, from the consumer point of view, launch a humanized product packaging. Conversion table packaging printing knowledge
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