Cosmetics industry report Q3 quarter show three characteristics

Recently, baidu released data research center in Q cosmetics industry research report. Through the detailed interpretation of report, https://www. hzpzs。 . net/reporter think Q quarter industry shows the report mainly about the three points. 'Evaluation by word of mouth' more than brand awareness from the point of data, in the whole industry average daily search index than the first half rose, the highest number of search in month for ten thousand times. This is mainly in May and is in the alternation of summer and fall season, consumers begin to intend to purchase new cosmetics. At the same time rendering of word of mouth is the feature of the attention has been reached. %, more than the awareness of the brand itself. Consumers concerned about the product, brand and reputation is still attention hot spot, to direct purchase, the product the heat of the query are far higher than that of virtual consulting is introduced. Holidays have important influence on consumer decision making during the Chinese valentine's day, perfume class cosmetics search index has obvious rising trend. Perfume is selective high during the holiday gifts, and consumers in the search class cosmetics, perfume is the most focus on the content of the specific product, the second is the price. High-end cosmetics within the search index in the third quarter of the change is not large, but on the seventh eve please somebody else has very obvious rise, during the amplitude to %. Network marketing is the future trend of the development of the search index Q cosmetics in the us it is not hard to see, in the intense market competition situation, only is comprehensive advantages to show the brand to consumers, and grasp the market terminal channels and good control of the construction and management, to advance steadily. The spread of the Internet is emerging in recent years, the media channel, also is the future development trend of the cosmetics. Convenient network can meet the needs of the consumers, for companies at the same time, the use of network to sell its marketing costs are lower, and word of mouth publicity effect is very good. Edit: jingjing