Cosmetic plastic bottle packaging requires very

by:Lisson     2021-03-24


The market segmentation is becoming more and more obvious, and the development momentum of male cosmetics is getting stronger and stronger, and the development speed will immediately catch up with the development of women’s cosmetics. More and more cosmetic plastic bottle manufacturers invest in their research and development to become even better. Self

There is a big difference between the packaging of cosmetic plastic bottles and women's, especially in appearance, men need to highlight the concept and personality of the product. I believe these manufacturers will understand that there must be differentiation, highlighting masculine style and wildness. Detailed product features;


The increasingly fierce competition in the domestic cosmetics market has forced many foreign brands to decide to withdraw from the Chinese market;

Domestic cosmetics want to go better inseparable from the important part of cosmetic plastic bottle packaging design. Many domestic cosmetics have their own main elements and characteristics, such as red pomegranate, pearls, baicao sets, etc., in their cosmetic packaging It will draw on this kind of inspiration design and highlight it; this is just a way of thinking, highlighting its characteristics and characteristics, and can not rest on its own feet, and actively absorb the design elements and experience concepts of some successful cosmetic packaging products;

And some special packaging uses will make everyone more sought after; manufacturers need to better cater to the market;

Cosmetics attach great importance to plastic bottle packaging, which integrates functions, advantages, and performance into one bottle. It can be said that if you want to exceed your peers, you can be better than others by making individuality and innovation in packaging design. For cosmetics, except for the plastic packaging bottles used by some tall brands, it is estimated that the other brands you come into contact with are glass. Because the texture is obvious, the new material acrylic plastic material is later released, which can completely replace glass;

At the same time, why is it important to say that a good plastic packaging bottle for cosmetics is so important? Some ingredients of cosmetics attach great importance to sealability, otherwise they will get lost and ensure stability;

According to the color and material state of the plastic bottle, choose the corresponding labeling method. Generally speaking, the silk screen process is more popular. It should be considered that the first time consumers will mainly visit your product, and then the first time consumers will see Your brand, and then the functionality of the product; the most important thing is that the position of the silk screen should not have any spots or defects; this directly affects the influence of the product in the market;

Plastic bottles continue to break through. Now it is not necessarily only glass bottles that can be used for cosmetics. As long as market segmentation and other planning are well planned, I believe that my own innovation will cause a sensation in the market, because now the market is followed by people who follow the trend. If it sells well, imitate him.

It is estimated that it is difficult for everyone to distinguish between professional line and daily chemical line plastic packaging bottles. It can be said that the range of cosmetics and shampoo and shower gel are included in the daily chemical line. I don’t know if you have noticed the difference between these three in recent years. The development trend has changed.

We can find that the plastic packaging bottles of daily chemical products such as shampoo and shower gel on the shelf are in several packages that we call classic models. Even if the packaging is changed, it is to change the details. The general direction is still the same. This is What the big brands are doing, and some small brands are constantly changing their packaging, but have they really captured the trends of consumers? Have you really caught the consumer's behavior habits?

The shampoo and shower gel on the shelf are difficult to identify. You must pick it up and look at the copy. This is a packaging that has stagnated for a long time. This is a lack of user experience. I want to change the product. , But many people still choose to buy back the previous brand if they can’t find the new style they like.

To give the plastic packaging bottle its soul and make it alive, in fact, this is similar to the concept of the concept, the concept is to highlight the importance and uniqueness of this product; today we will talk about the daily chemical line plastic packaging bottle, how to break through What is the current predicament? In fact, the most important thing is the coordinated production of all links. Many people just ask for the result of producing products without paying attention to the problems that arise in the middle. Therefore, they cannot always stay on these old traditional thinking. All links need to break through. There is nothing wrong with starting oneself;

The current market still hasn't made much breakthrough in the packaging of care products. When we go to various shopping malls, we can find that the appearance of shampoo and shower gel is very different from the appearance of other bath products. This is for consumers. It is a very bad thing. The editor advocates to have its own independent packaging on each product packaging, and plan the product packaging according to your product functions, giving it a fresh life of ideas, not just knowing this. Inspiration, to allow consumers to understand the meaning of this packaging at a glance, 'Bawang' care products are very much like this.
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