Cosmetic brand joint pain

A both sides you wonderful marriage is love, I would like to make these with a long history and excellent quality, have deep consumer favorite cosmetic brand products completely disappeared in the baptism of the market. The panda washing powder production joint venture after declined year by year, from the fell to less than ten thousand tons annual production capacity of ten thousand tons. Once the national sales of the second wave was washing powder after the joint venture, almost gone. Which toothpaste have worsened. In local hegemony gulls, washing powder such as tianjin, guilin since in henkel's never hard to continue. Joint venture so lost lady fold soldier again, what is going on? Dislocation through the essence of the joint venture, we are not difficult to find new or bitter fruit. , joint ventures in two forms: one is to sell the brand fully to foreign investment, such as shampoo has the national famous trademark 'pure flower is soap factory in guangzhou to' as the joint capital injection. Foreign natural can free to this brand, combined with their own brand planning to launch their own products, part of the local brands refrigeration is self-evident. Is there a rent the domestic famous trademark. Because these trademarks in China is of great value, so to buy is not very realistic, and given how much money each year in foreign guarantee brand maintenance condition, the domestic enterprise very reluctantly give up what one favours. Vitality, for example, China will brand and technical equipment state characteristic company to Germany with 50 years, for the German side spending on energy shall not be less than one hundred million yuan a year. But this measure of index can not obviously, especially in sales a lot of expenses cannot be computed, so the actual spending is much less than the amount of the contract. Which also experienced a similar pain. , of course, investment is only one aspect, foreign market strategy is the important cause of the fall of the brands. Procter & gamble, for example, in guangzhou, joint venture with wave, the wave, the national sales in the second, but considering the guangdong open earlier, the locals to accept foreign things obstacle is small, so will still wave ditch, enable own brand tide and ariel. And procter & gamble itself not in the domestic launch of detergent, and still continue to use high waves of fuli detergent. In Beijing, due to the local consumers to local brand awareness is higher, or use after procter & gamble in joint venture with panda panda this brand, with their own brands. The localization of products has become a domestic cosmetic brand Achilles' heel. As foreign brand product price generally in high-grade, markets tend to perfection, so even if keeping domestic brands, will also be their price is high. But originally popular brand just because they are joint venture has become Wang Xietang former yan, how can consumers psychologically accept this discrepancy? Products can fly into ordinary people? As dynamic washing powder, the price is high, after the joint venture is more high than tide, there is no special change, product performance out of favour is expected. Which brand, panda such perfection and pretty women, let consumer refund and stop. Domestic brand embarrassed face the loss of market share. While washing powder, such as the guilin, tianjin is pricing in the middle, but as a result of foreign investment in the rural market is not a cold, in the city market cannot rival with high-grade washing powder, losing to chilling. At the same time, foreign brand in China providing, head and shoulders, rejoice, Colgate, tide has become a new generation of cosmetic brands such as representative. Till due to domestic brands, in the joint venture financing, interest should be solved in a hurry, can't wait 'into the bridal chamber', the 'love' after marriage, first marriage, was found in 'lifted the curtain' is not the perfect match of a match made in heaven. Such as Shanghai jahwa joint venture with Johnson, who is good at running wax products, production of cosmetics is not proficient. Dynamic joint venture of the German state characteristic in the kitchen health cleaning agent is given priority to, washing powder is not the mainstream products. So they also measured by high-margin products and make the product and market consumption. Have the husband's family is a pain in the pain. , domestic enterprises only consider the convergence of the money can bring the ascension of the brand, because of the shortage of funds is the pain, but to maintain and develop a brand money alone is not enough, the market is the important standard of inspection. Chinese and foreign are different on culture, business management has very big difference. The results with other people's money, you will find that the development of brand after the transfer is not expected, and only take the consequences. The main thing is that in the face of the sudden competition, for the domestic brands, panic, just want to escape from danger, the nature not to recognize, finally got nothing. History is a little helpless, but the brilliant tomorrow will precipitate in the footprints of history. Chinese cosmetic brand, all the way walk good!