Coca-Cola to sanofi will push health and beauty
by:Lisson
2020-11-25
Some foreign media reported recently, the Coca-Cola company are teaming up to French drug maker sanofi company launched series health care, beauty, and the two companies have established a cooperative relationship.
The two giants in the field of combining marks has been a 'fast' giant Coca-Cola began to enter the field of health and beauty drink, while sanofi officially set foot 'fast'.
Sanofi has confirmed and Coca-Cola partnership, said the cooperation they will launch a series of affiliated with sanofi's nutrition health care hairdressing brand's nobby products.
Cooperation of division of labor is also very clear, the Coca-Cola company is responsible for the formula of the beverage, and sanofi is responsible for the sales of new products in pharmacies.
It is understood that due to the countries and regions such as Europe and America, the pharmacy sales varieties, unlike China, a lot of care series of FMCG can also be used in the pharmacy to buy, so the sanofi's sales channel is still given priority to with the pharmacy.
According to the relevant principals, new products will be on this autumn, the French major pharmacies, and there may also be future opportunities for promotion to the rest of Europe.
With maturity and drug patent drugs reduced profit margins, many pharmaceutical companies such as Johnson & Johnson, sanofi began to cross-border consumer areas, involving the product has a lot of, including health care products, milk powder, etc.
Edit: jingjing
Custom message