At home and abroad cosmetics list in January
by:Lisson
2020-11-27
Recently, the President kans Lv Yixiong exposure in the weibo for years taobao skincare, make-up brand sales ranking TOP at home and abroad and domestic sales ranking TOP.
This list is issued, would attract countless heated debate.
Among them, at home and abroad, skin care, makeup brand sales rankings, before six swept by foreign brands.
Sales champion is estee lauder, the runner-up is lancome, get the bronze is orange, four, five, six of l 'oreal, Mary kay and dior respectively.
In the top 10, homebred brand only one best current Deus ex, into the first place, other are wiped out.
Opinion, although many foreign brands have been out of China, can thin dead camel is bigger than the horse, foreign brand or control of the big half of the domestic market.
Domestic brands want to race to the top, there is a long way to go, on product positioning and propaganda also needs constant innovation.
In published before the name, the domestic brands account for only to a quota of people, respectively is the sparrow antelope (
7)
, pose LAN card (
11)
, natural hall,
14)
, beautiful skin,
15)
, the damned (
19)
, pill (
Twenty)
O, fu (
24)
, pearl (
26)
, wetherm (
27)
, kans (
30)
。
As you can see, the domestic brands low-ranking generally, and has the shape of absence or, it's regret.
Take a look at sales ranking situation of domestic brands, the top five is the sparrow gazelles and card position, natural hall, beautiful skin, damned, fu and royal mud fang before the two Internet cosmetics brand has entered the name.
According to the data provided by the beauty of the People's Republic of China, according to the annual offline sales of domestic brands top five called natural hall, hundred, hundred birds gazelles, damned, pearl, online marketing and offline marketing or have obvious difference.
Hundreds of birds on the current online sales, it seems it has captured the online sales of favorable policy.
Although, homebred brand performance is not very desirable, but the development prospects are very broad.
In the next few years, domestic brands are more likely to have a great counter attack?
But these will be handed over to the time to prove.
Editor: huang rui
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