A loss of 27. 3 million salsa north four years is still a loss

Wan, wan, wan, since years leave first store in Shanghai, created years unbeaten myth sasha ( ,香港) Still can't escape the fate of the loss. Annual report published yesterday, salsa, sasha losses into in the mainland last year, by sasha much promise in the mainland market to disappoint them again. But the end of it all, 'the water' on sasa international chairman and chief executive of together, because of 'investment' is still in the mainland. Such as cosmetics on the mainland customs, all relatived inspections costs account for cosmetic product cost proportion, causing salsa after entering the mainland to continue its consistent low price strategy. Forced to salsa takes high-end course on the price of 'passive' also become salsa in recent years the development of the soft rib. Then, the road to the transformation of a localization. 'Sasha want from a parallel import cosmetics discount retailers upgraded to a brand management enterprise. 'There are investment institutions evaluation, points out that the current parallel imports of sasha retail sales proportion was only about %. People familiar with the matter, in order to reduce costs, salsa can be directly set up shop will change the previous model, the agent, the proportion in the mainland of %. On the expansion, sasha start to look for the mainland distributor to help expand the single brand specialty stores, it is understood that sasha in wuhan and guangdong appointed two local distributors to expand the company's sales network. The guangdong local distribution network has achieved the scale of ~ stores, means that the company's products can flow into the channel at any time. After a series of transformation policy implementation, together, said that the expected fiscal year (this year By the year to next month) , sales outlets in mainland China increased from home to home, which will increase the salsa shop and a Swiss skin care brand counters at the point of sale. According to sasha's original plan, in the years ago, in the mainland will open stores more than home. It is worth mentioning that since last year, sasha to introduce their own brands, but the brand awareness is not enough, most of the mainland consumers can not accept, at the same time, a large number of USES distribution model, whether on the execution risk, has become the main cause of market considerations.