Why would a big box of edition of set limit to make-up so to attract consumers?

Author: elegant packaging and marketing, but simple if you work it out, it is actually a kind of promotion. Valentine's day, Christmas day, Spring Festival, all kinds of festival, you may be in the circle of friends have seen large and small packaging extravagant makeup set of pictures. In English with one word 'Vault' to describe this sort of suit, Urban Decay, Hereinafter referred to as the UD) In the year to celebrate the anniversary of the launch a set of color eye shadow colour makeup combination, on the exquisite gift box, and for the first time, use the word Vault into the context of colour makeup. 'Vault means big and valuable and unique. It is locked. That is why we chose this word. The founder of 'UD Wende Zomnir to Racked explains why use the word,' it represents a higher price, many products, it is very precious, is what you want to collect. UD launch more varied assortment of set limit to 'bring about anniversary of makeup set UD eye shadow Vault at first just a project for his love, to his surprise, people crazy for it. Anniversary of the limited edition of eye shadow kit they were sold out in a very short period of time. According to Zomnir, which opened like collection cosmetics beauty makeup powder era. Four years after them online, people use pictures to share everything, craze for beauty makeup powder, what better than exquisite packaging neat rows of limited edition colour makeup it look better, receive more thumb up? Based on people's great interest to Vault, UD continuously introduce new suit, and try the best. This year new $Naked Threesome is sold out. Makeup brand more and more followed with limited suit, lipstick is the most popular among them. Like Kylie holiday limited suit, TomFord, YSL, Nars lipstick suit 'dream' is a lot of girls. Exclusive marketing is one of the reasons for these limited suits are so popular. In addition to the 'products collection', in the form of the brand is to inject more features into the Vault. Tattoo artist makeup brand name Kat Von D launch no makeup lipstick suit, including the money can't buy color alone. Youtube blogger Kitty Kat, bought Kat Von D grooming suit, she was Kat Von D fans, most products have inside, buy the reason is that there were signed photo. But because buy suit lost photos let her feel very angry. People buy Vault, buy also in a 'there is only the people in this world, I this one over five thousand' feeling. Bring Kat Von D grooming kit but vanity is can't afford to support this fever alone, although the makeup Vault price at first glance, let life afraid, but as long as simple to calculate, is essentially a promotion. Brittany Marie bought UD Naked Vault Volume, including an eye shadow. She didn't buy a UD eye shadow, was such a down to the dollar, if a single buy, she calculated, need $. Marie felt very cost-effective. Recently launched UD Naked Vault Volume website mentioned $price, but more rich content, including a pan eye shadow, blush, labial line pen, lipstick, lip is sweet. Had been sold out. 'We will also provide more. A year out to. We usually will launch a vault in special time, it is special and meaningful. 'Zomnir said. Editor: huang rui