Why are China's cosmetics enterprises no advantage in the market

In my opinion, China's cosmetics enterprises seem moment under the impact of the Europe and the United States, Japan and South Korea and other brands, but always can't find my own way. To be honest, many cosmetics companies on the surface, but what brings more small effective demand and type, it is hard to say. Investigate its reason, everyone's marketing tactics are mostly the same, the phenomenon of blind abound. For a long time, cosmetics industry because of the threshold is very low, many amateurs in phenomenon, take it for granted as to profit are almost as high 'drug', makes the market full of regional brand, guerrilla brand, and such problems as serious product homogeneity, the marketing gimmick rough, formed the sham as the genuine, malicious competition situation. Even after 20 years of development, but we still did not see signs of improvement, especially small and medium-sized cosmetics enterprises, under the extrusion growing large enterprises at home and abroad, strives for the survival has been at the margins of society, and some of the sales return calculate can moment of brand also faces the risk of being acquired, this had to let some cosmetics enterprise boss every day, don't know what their fate will be tomorrow to review the development process of Chinese cosmetic industry, cosmetics industry seems to be only hot and cold. Local brands of cosmetic in China with the international brand market competition has been the use of low price strategy, scale and can really little against foreign brands of enterprises, and many cosmetics companies in product development, the depth distribution of error, the main focus on product development and maintenance but turn a blind eye to the market, the result is often the sesame, lost watermelon, some enterprises on the surface scenery infinite, AD is heavily hit the market, and feels as if the ship industry, but in terms of market channels is in crisis, the superficial relationship such as manufacturers, dealers to sell advertising, no advertising market immediately paralysis, etc. , these marketing methods exposed gradually.