What problems should be paid attention to in cosmetic

by:Lisson     2021-04-14



Friends who often use cosmetics are not difficult to find that the packaging of cosmetics is quite special, especially for high-end cosmetics, and the packaging is well-designed. In fact, for cosmetics, in many cases, a good packaging design is very necessary to improve the quality of cosmetics. Therefore, many cosmetics production companies are very serious about designing packaging. Let's take a look at the issues that should be paid attention to in cosmetic packaging design.



1. Design according to different users

Cosmetic packaging should be designed according to different users. What kind of packaging style children like must be cute, with small animals. What kind of style teenagers like, of course, is fashionable and youthful. What kind of style adults like, these are all to be considered. In the process of packaging design, pay attention to the design of age and be able to find accurate consumption. This is what companies should pay attention to.



2. Adapt to product quality and function

The packaging design of cosmetics must adapt to product quality and function. Do not deceive consumers for the sake of gaining attention or increasing sales. Such a brand will not only last for a long time, but will also quickly lose the recognition of users. At the same time, if the packaging design is too different from the actual product efficacy, it will be punished by the relevant law enforcement agencies. So for cosmetics, authentic design is very necessary.



3. Don't be too unconventional

The packaging of cosmetics should not be too unconventional in design. A cosmetics brand can only stand firm after years of market recognition, so the packaging must be updated but not too outrageous. The design elements should give users a sense of freshness, but they should not give users a sense of strangeness. After all, for many users who often use the same brand of cosmetics, it is the recognition of its quality, not the packaging.



4. Consider the actual material of the wrapping paper

For the packaging design of cosmetics, the actual material of the packaging paper should be considered. The material is also an important element. The packaging carton should be as strong as possible, and there may be squeezing during long-distance transportation. If the packaging paper is designed only Beautiful, regardless of actual production and transportation, it is also not feasible. Also, the cosmetics in glass bottles must be properly packaged and protected. These issues must be considered in the design process.

The above are a few issues that should be paid attention to in cosmetic packaging design. This is a problem that many cosmetics industries will consider. In summary, it is also convenient for everyone to understand more and have more understanding of this industry.


Clothing design is very important for products. For many women, cosmetics are essential, but cosmetics also need a beautiful outfit to set off the product. When women have enough to buy cosmetics, the outer packaging of cosmetics is the main factor that stimulates the desire to buy. Therefore, the packaging design of cosmetics must be eye-catching and eye-catching. How can we make a successful cosmetic packaging? The following Xiaomei editor in Hangzhou will share with you the factors that need to be paid attention to when designing cosmetics packaging?



1. The safety of cosmetic packaging. Consumers are more concerned about the safety of the product. When designing packaging, consider the safety measures for later storage, transportation, carrying and use according to the attributes of the product. In addition to the design, packaging materials should also be considered. , Especially the sun protection, moisture-proof, anti-corrosion, leak-proof and other issues of the goods, to ensure that the outer packaging can be intact under any circumstances.

2. Meet the aesthetic requirements of humanity. Packaging design must not only adapt to the storage, transportation, and carrying of consumers. When designing, the proportion of the structure of the packaging box must be reasonable, rigorous, and exquisite. It is also important to ensure that it is beautiful while ensuring safety. The packaging design should be coordinated, exquisite in appearance, suitable for production and use by the user population. Like the form of the packaging box, there are handbag type, hanging type, open type, window type, closed type, etc., which can be selected according to the product situation.

3. Stimulate the desire to buy. When a product is on the shelf, it is a silent sale. In this case, how to make your product attract consumers to buy is inseparable from the attraction of the outer packaging, so a good packaging design is a silent sale. , Is a very good advertisement to stimulate the desire to buy.

4. The demands of product environmental protection. Nowadays, green packaging and reasonable consumption are promoted everywhere in life. With this kind of concept and in-depth consumers, people are more willing to choose a kind of environmentally friendly, harmless cosmetics. Therefore, the design of commodity packaging boxes that do not pollute the environment can become the consumer's choice.
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