Wash hair product concept plundered the high-end market

'' no silicone oil shampoo make you more comfortable. 'Speaking of shampoo, by far the most popular is' no silicone oil 'products. Reporters visited the market found that the same brand, the same specifications of the shampoo once with no silicone oil, its price will be improved significantly, and even some double price. Containing silicone oil and does not contain silicone oil have so big gap? In shampoo youyi road a large supermarket sales areas, the reporter saw various brands and types of silicone oil full of beautiful things in eyes of shampoo, wash protect brand at home and abroad to the 'no silicone oil field', such as: l 'oreal no silicone oil hyaluronic high-end anti-dandruff shampoo series, realisation silicone oil series, zi source without silicone oil germinal series, the ica feeling nature moves without silicone oil series, pan ting pure bright repair silicone wash hair cream, bee flowers without silicone oil health hair shampoo and so on. Reporters found, most of the silicone oil products as long as the labels 'no silicone oil' three words, its product pricing will appear larger gap. With international brand realisation of unilever's shampoo, for example, a bottle of pure scalp special anti-dandruff shampoo realisation net ml ( No silicone oil) Selling price. Yuan, yet another bottle of same ml shampoo realisation went to relaxed + price yuan, differ. Yuan, no silicone products more expensive than products containing silicone oil nearly %. And homebred brand bee flower without silicone products compared with the ordinary commodity prices also rose, a bottle of bee flowers without silicone oil for healthy hair shampoo ml price. Yuan, and common bee spend medica shampoo ( Itching to chip type) Ml. Yuan, ml, more nearly half price is cheap. So-called 'silicone' actually is a kind of traditional shampoo add can make the chemical composition of hair smooth - — Polydimethylsiloxane. It is able to adhere to the hair silk, the fill hair damaged parts, make the surface of the hair more smooth and thus adversary initiated to protection. However, due to silicone oil insoluble in water and other inert, and also has relevant personage points out that the long-term use of shampoo containing silicone oil can clog pores and cause itchy scalp and sequelae of shaving, and hair loss. 'Damaged scalp or hair loss is caused by many reasons, not using 'no silicone oil on medicine shampoo can prevent hair loss, mental tension, depression, endocrine disorders and some diseases can cause hair loss. 'Of doctor of vice director of dermatology Zheng Ran said, as long as every time pay attention to the scalp clean when shampoo, and try not to use for a long time the same kind of shampoo, can protect the effect of hair. Shampoo for no silicone oil prices rise, even doubled, director of the first win marketing net jian-min yu believes that the current Chinese hair market competition is intense, cosmetic companies with new concept of establishing the high-end product strategy without silicone oil, is also aimed at more and more consumers begin to pursue high-end market demand. 'Product constantly upgrading is inevitable, launch more products is also good, terminal often high price is equivalent to the high-end market, but consumers don't have to pay for marketing gimmick blindly. Editor: 'huang rui