Under the impact of the electric business relationship channel is still favored by brands

Author: pay now even the great changes have taken place in retailing, but summarized up plus ca change, is to dig potential consumer demand. In the recently held the first session of the Chinese retailing industry peak BBS, executive vice President of the standard brand China MarcoHamers said that in recent years, consumer spending habits changed, new retail is leading pattern of change, but in the eyes of brands, department store channel is still irreplaceable. MarcoHamers believe that shopping center is a one-stop shopping channels,, the purpose of consumers is not so strong. The purpose of consumers to store consumption is very strong. For brand side, department store is still a very good channel. 'Don't be afraid of electricity department store, to embrace the electricity business. Popularization of electricity so far, sales of goods or goods, electric business impact to the relationship so far is not so big. Department enterprises want to in the new situation, still get the favour of brands, according to the change of consumer demand for change. Department stores should adjust quickly, for the lack of change. '' consumers are according to the seasons before, to buy goods in advance. Now the consumer is very clear what is fashion, what is the trend. Today's consumers buy goods there is no connection with seasonal, web celebrity, star is a big impact on consumers. 'MarcoHamers department how to change on BBS put forward its own opinions. Now, he says, consumer spending habits change is very big, information accepted by consumers quickly. Department store is no longer like the original months or even longer to adjust shops and goods. MarcoHamers that discount for brands is not a positive approach to marketing. Now, consumers want to consume more high quality goods. Under the background of consumption upgrade, consumers want spend money on a more reasonable place, to reflect the improvement of quality of life. Specifically, 'enjoy life' not only embodies the pursuit of high quality life for consumers, but also the pursuit of consumer convenience for consumers. Convenience can not only simpler and more convenient to buy goods, including goods convenience functions, namely spend the same money, can buy multi-purpose goods. Consumer pursuit of consumer convenience, the impact on the retail. Mainly displays in, although in general offline channels is still slow growth, but the convenience store and small and beautiful forms, sales growth is very large. According to the survey, consumers willing to pay % of the price to the convenience store to buy goods, not only because of the convenience store is convenient, fast and settlement, and consumers in the convenience store can enjoy the multi-function service life. 'Beautiful life' refers to, now consumers want change myself from inside and outside, let oneself more beautiful. For this performance, consumers can beautify themselves and cheerful spirit consumption has increased. Tourism consumption is growing rapidly, last year, leisure, holiday consumption growth %. Cheerful people spiritual culture consumption become new consumption hot spots, the film consumption is growing rapidly, many opera, drama and other cultural consumption growth, too. Survey shows that Chinese consumers favorite pastime, after work movement body idle rose to fourth. Refers to the 'wisdom of life', 'mobile era, that is associated with the Internet product sales growth is also higher than that of other commodities, such as mobile phones, smart watches, smart bracelet sales showed a trend of rapid growth. Editor: huang rui