Skin care product packaging design-packaging manufacturer

In the skin care industry, its product packaging design usually has high requirements for design style, packaging material, and structural design. It is beneficial to refer to more excellent skin care product packaging designs!
Skin care product packaging design ideas

First of all, through sorting out and analyzing the packaging design methods and methods of existing domestic and foreign skin care brands, and went to the skin care product counters of major shopping malls to investigate and research their packaging design, focusing on consumers who are more keen to buy Analyze the brands of, and explore the packaging design methods of consumers for their selection and purchase of popular brands, understand the main characteristics of the packaging design of skin care products at home and abroad, and put forward some personal ideas for these designs;

Secondly, the packaging design of skin care products is carried out by combining the packaging design elements of color, graphics, and text, and integrating the spiritual needs of the product, and analyzes and summarizes their characteristics and advantages, and combines the packaging characteristics at home and abroad to find out the shortcomings. Make improvements, find advantages, learn, and then summarize, and finally form research ideas and design principles;

Furthermore, it analyzes the psychology and aesthetics of different groups of people, and combines the visual communication and humanized characteristics of skin care product packaging design for overall design analysis. When designing packaging, design a packaging design that suits you, has its own characteristics, and can attract consumers' desire to buy for the selected skin care product brand.

Cosmetic packaging tube, as a consumer, this is a container. They are more concerned about the product's use effect and whether it is in line with their own needs. But for our sellers, it can’t be viewed so simply. The product lines that also belong to the cosmetics industry include toners, facial masks, facial cleansers, makeup removers, lipsticks, and essential oils. There are too many categories. In terms of sales methods, the bundled boxes and single-selling products are different. There are many types of cosmetic packaging tubes. Do you start to feel a headache when you first enter this industry?

1. Generally speaking, the more valuable products are, the more complicated they are in cosmetic packaging tubes.

We all know that a cosmetics industry includes different product sequences such as hairdressing, facial care, and color makeup. Different sequences and different products have different price settings. They are divided according to the value sequence: facial care>color makeup>hairdressing, so we You will see face creams and other cosmetic products related to skin improvement. Their cosmetic packaging tubes generally use the hardness, high-end, and affordable tubes of the world cover tubes. For color cosmetics and hairdressing products, due to the high daily consumption, The single value is relatively low. It is natural to use cardboard unilateral tubes as cosmetic packaging tubes.


Lipstick is used as eye-catching cosmetic packaging tubes, cardboard tubes are enough
2. Another key point for choosing tubestubes type cosmetic packaging is whether it can be bundled.

We all know that the most important thing in doing business is the joint rate. Therefore, in order to expand the joint rate as much as possible, the merchants throughout the ages will find ways to bundle some similar or complementary products for sale. For those that can be sold together. How to bundle products for sale? It is a very good way to deliberately create a high-end cosmetic packaging tubes and connect them together. In real life, we often see such bundling sales, especially facial care and make-up. They will use book-shaped tubes as their main tubes, and then make a series of related products into a care kit and sell it. To consumers. For example, our common facial moisturizing suits, whitening suits, eye shadow suits used in makeup, etc., which are commonly used on the skin, are used by large merchants to use suits for bundling sales. On the contrary, for some lipsticks and shampoos that attract customers' attention, it is generally sufficient to use the most solid unilateral cardboard tubes for operation.


Various bundled cosmetic packaging tubes are mainly book-shaped tubes
Third, another point of choice for the tubestubes type of cosmetic packaging is special cosmetics such as cosmeceuticals, which are different from general cosmetics.

Due to people’s attention to the concept of health, new types of cosmetics under the banner of high technology have appeared in the cosmetics industry. However, how these new type of cosmeceutical cosmetics are different from traditional cosmetics is generally in the choice of tubes. Their cosmetics Packaging tubes generally choose high-end tubes such as book tubes and sky cover tubes, in order to distinguish them from traditional cosmetics, so that they can better implant the difference in consumers' hearts. The most typical example is that international brands of cosmetic packaging tubes all use cardboard tubes, while the lesser-known special tubes use high-end cosmetic packaging tubes instead.


New cosmetics packaging tubes will choose high-end tubes
The selection of tubes for cosmetic packaging tubes is ever-changing, but the basic principles are still around these points. After you have studied our article, don’t say that the tubes and tubes of cosmetic packaging are simple. Everything is necessary. Painstakingly.