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Several reasons why consumers like cosmetic tube packaging
by：Lisson
2021-03-09
Several reasons why consumers like cosmetic tube packaging
. There are various specifications of cosmetic packaging containers. With the intensification of competition in the cosmetics market, manufacturers of cosmetic packaging containers have also invested more and more funds in cosmetic packaging. For medium and low-end cosmetics, in order to meet different needs, the capacity of packaging containers is diversified to facilitate consumer choice; for high-end products, small-volume packaging is used to meet the needs of low-income groups, especially to meet the consumer psychology of young girls due to curiosity . Therefore, through different packaging containers, to meet different levels of consumption. .Packaging costs such as bottled containers, glass, plastics, composite materials, etc. Different materials have different prices. .Return customer cycle Considering the customer's second purchase cycle, we must consider the size of the capacity, the shelf life of the material, and the price. The daily use of different skin care products is different, so the size of the container is also different. For example, spray cosmetics, they usually contain milliliters. Milliliters per day is normal. The stock solution usually only needs milliliters, and may only use milliliters per day. Then the original liquid cannot be packaged in ml, otherwise the price of the product will be higher than the price of the toner spray. It is not conducive to the consumption of customer groups, and expiration is not conducive to preservation. . The packaging of personalized cosmetics must correctly convey the characteristics of the cosmetics required by different consumer needs and show the aesthetic appeal of different groups of people in order to successfully realize the sale of cosmetics. Also according to the overall direction of the brand personality. Such as overall skin care product packaging type. More squares, more circles, etc. There are also colors and shades.
. There are various specifications of cosmetic packaging containers. With the intensification of competition in the cosmetics market, manufacturers of cosmetic packaging containers have also invested more and more funds in cosmetic packaging. For medium and low-end cosmetics, in order to meet different needs, the capacity of packaging containers is diversified to facilitate consumer choice; for high-end products, small-volume packaging is used to meet the needs of low-income groups, especially to meet the consumer psychology of young girls due to curiosity . Therefore, through different packaging containers, to meet different levels of consumption. .Packaging costs such as bottled containers, glass, plastics, composite materials, etc. Different materials have different prices. .Return customer cycle Considering the customer's second purchase cycle, we must consider the size of the capacity, the shelf life of the material, and the price. The daily use of different skin care products is different, so the size of the container is also different. For example, spray cosmetics, they usually contain milliliters. Milliliters per day is normal. The stock solution usually only needs milliliters, and may only use milliliters per day. Then the original liquid cannot be packaged in ml, otherwise the price of the product will be higher than the price of the toner spray. It is not conducive to the consumption of customer groups, and expiration is not conducive to preservation. . The packaging of personalized cosmetics must correctly convey the characteristics of the cosmetics required by different consumer needs and show the aesthetic appeal of different groups of people in order to successfully realize the sale of cosmetics. Also according to the overall direction of the brand personality. Such as overall skin care product packaging type. More squares, more circles, etc. There are also colors and shades.
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