Sand department store to grab area high-end consumption

After two weeks of soft opening tread water touch bottom, over the weekend, the international line of cosmetics Elizabeth arden department official in the sand. Sand department become the high-end brand in the first local department store. Not only that, in the near future, there will be the G Star, TOMMYHILFIGER international second-tier apparel brands. Sand department would like to take the intention of the high-end consumer market has been very obvious. One strong sentiment from big international brand cosmetics, check-in pearls for the first time such a regional shopping mall, this somewhat puzzling. Elizabeth arden area sales manager cai-li zhang told reporters that they in the study, in the first phase is the growing popularity of department. The average daily traffic person-times, traffic was put into more people over the weekend, is the essential condition of attracting big brands. Low profile into the brand, the second side hall, unexpectedly soft opening two weeks have nearly ten thousand yuan of sales return, it makes them confidence, and immediately decided to formally. It is reported, G - favored by consumers Star, TOMMYHILFIGER, DKNYJeans and GUESS brand has signed with the mall in the contract. They join and sells hardware facilities of the atmosphere and strong popularity are inseparable. Quietly upgrading sand department head's recent shift goal: to introduce the international line of cosmetics and big market potential international second-tier clothing brand as the focus, step-by-step implementation of cosmetics, jewelry, clothing, digital, household profile optimization of each category, per capita consumption gradually improve, strive to improve the international line of cosmetics brand set community ark, drive female product optimization and sales accounted for. Reporter in communication with the store manager know that the market before investing heavily promoted hardware facilities, is the first to mention in the regional market gear upgrades. The jiangbei, jiangbei district, is specialized in high-end department stores, nanping business circle are generation upgrade, while not high-end department stores in sand base on a good time, its own finish first gear upgrades to rob regional high-end consumption.