Online 'skin care' into new channels for cosmetics sales

Cheng Xing huan wang shanshan social channels and Internet is becoming a suction gold new channels in the field of cosmetics. L 'oreal has just been released for the fiscal year annual report, its sales totaled billions of euros, year-on-year growth. %, constantly breakthroughs in digital field, especially in the field of electricity, as high as in the first half of the growth. %。 Results showed that l 'oreal electricity channel has a comprehensive sales. %, increased sales. %。 But social networking and the Internet channel under the rapid development of mobile applications, is not only refers to Tmall etc. Large platform. A few days ago, l 'oreal group and play the mobile ( 完美的公司。 ) Jointly announced a global cooperation, l 'oreal group's global brand products will join the use of mobile phone application of augmented reality technology 'play beauty makeup' ( YouCamMakeup) 。 In this kind of mobile phone application, the consumer can be in the l 'oreal group's brand product virtual makeup, understand, and online or in-store purchase services. It is worth mentioning that this is not the first cooperation, sephora, estee lauder, some brands, such as senior hall also has use AR technology to realize virtual try makeup. The reason is that in the field of cosmetics, consumers tend to a large number of trial makeup, LinGui photorealistic try makeup of AR make-up technology can meet consumers want to experience a number of colour makeup is tasted in a short time. Play the Intage mobile commissioned independent research company to complete a survey, the AR trial on this App section will beauty makeup sales promotion times, some even more than times brand sales promotion. Play beautiful Alice chang, chief executive of mobile believes that cooperation with l 'oreal represents consumers found that, the way to try and buy the makeup product is undergoing major changes. Editor: huang rui