Offline one thousand thousand? Secco YanShi play customized services in the world

Try to lift consumer tastes, more and more retailers are let users involved in the production. Started with the pharmacy American beauty makeup to protect skin brand Kiehl 's ( Division YanShi) Recently announced that it would launch personalized skin care solutions in global shop Apothecary Preparations, the service can be unique skin care for different user needs, provide services to private repair formula. According to public information, the services you need to first division YanShi to test the user's skin, and then according to the results to pick two necessary condensed essence with 'strengthen muscle bottom concentrate' proprietary unique formula, the optional component functions include for wrinkles and fine lines, pores and whitening, etc. Finally, each consumer will get personal exclusive box, box with the user name, box is a custom version of skin care products. It is reported that previously, France guerlain beauty brand, Japan brand POLA, shiseido, French beauty makeup brand lancome, small perfume brand Le Labo, etc has tried customized beauty makeup products. To this, also have the personage inside course of study, the present, beauty makeup market has shifted from the early a dominated by the price of the market competition environment, gradually to the customization, differences into oriented competition environment change, enterprises to obtain the user recognition, must use it to create value, in addition to products, experience and the service of individuation, exclusive is also essential. And as more and more brand to join, or customized beauty makeup will become the next development trend of the market. On the one hand, can help retailers to collect user information, beauty makeup to create a powerful database, help brand deep research consumer; On the other hand, in the process of custom, the service can make consumers directly added to the product of the production process, strengthen the interaction with the user, and in the implementation of these at the same time, the user experience ascension. Editor: huang rui