Español 
Latest products
Multiple design the nuggets FMCG packaging market
by：Lisson
2020-11-17
The pluralistic design the nuggets FMCG packaging market design nuggets FMCG packaging market
consumer attention of the success of a product and meet consumer demands, can be different from other similar commodity exhibition outstanding brand image, market sales of what level, packaging design is often play a decisive role. FMCG packaging need personality, not only needs the combination of consumer psychology to do accordingly. Combining with the current market demand, FMCG packaging design mainly includes the content type, such as science and technology, the practical several types.
content type: the cultural connotation of the
as the market development, more and more consumers' eyes are no longer limited to packaging exquisite shape, material selection and processing technology, and more to the transmission of cultural connotation, packaging products through understanding a product appearance design of brand positioning and cultural appeal to identify and judge the products. A good FMCG packaging, more is to accurately convey commodity basic information to consumers as well as the deeper cultural connotation.
Coca-Cola launched aimed at young people nickname bottle and personalization name, choose 'version' cafe '' Bai Fu beauty' 'meow star' and so on more than 60 popular vocabulary, coke's sales grew 20% from a year earlier in the quarter. On the one hand, the continuation of the Coca-Cola 'share' of the culture, on the other hand, coke bottle localization, social, become the carrier of social information communication, let more people involved in the transmission process.
pleased lang launched six color for young lovers 'crystal love' series, jelly, packaged with heart-shaped modelling cleverly will love elements into products. In addition, the yellow 'really want to tell you I'm sorry,' red 'really want to with you every day,' pink 'love your life unchanged' and so on different color represents different love languages, give consumers and identity, interactive jelly food positioning from children's food and expand to for young and old, accepted by the consumers. Pleased lang also with successful FMCG packaging and cognitive resources for the consumer and the reasonable transfer and integration, rapid development. Practical:
improve the added value of FMCG packaging only personalization is not enough. With the improvement of living standards, consumer perception of beauty is cyclical, FMCG packaging design needs to be changed with the change of the cycle. Level of packaging appearance, also needs to improve its function, product quality is hard enough, the embodiment of the packaging personality is the icing on the cake.
for example Hanger Pak ( Haag packaging) Launched one of the paper-based material package design for the clothing sales, in the storage and transportation on the way to be protective packing clothes, do not need to pass in the process of sale or use of any cutting only by folding can become a hanger. So, usually packing for discarded by consumers through design and transformation, can continue to use, at the same time of increase their added value and society were also reduce pollution to the environment.
science and technology: play crossover trend
technology-based packing often fusion technology to improve the added value, and also can rely on packaging realize the value of the application of the technology itself.
in 2015, the afternoon tea and gree high two food companies to launch new products. Use of interactive packaging has the advantages of a lot of fun, playability via two product packaging combination, sweep phone code to get interesting background story, form the interaction between product and product users, provide a good interactive experience, increase consumers' desire to buy. In addition, Sprite and the present hot e-sports game hero alliance cooperation, in view of the '90 after' after '00' to launch the new packaging, with popular element collocation of drinks. According to statistics, during the period of hero bottle propaganda, Sprite baidu index has a peak. Conversion table packaging printing knowledge
consumer attention of the success of a product and meet consumer demands, can be different from other similar commodity exhibition outstanding brand image, market sales of what level, packaging design is often play a decisive role. FMCG packaging need personality, not only needs the combination of consumer psychology to do accordingly. Combining with the current market demand, FMCG packaging design mainly includes the content type, such as science and technology, the practical several types.
content type: the cultural connotation of the
as the market development, more and more consumers' eyes are no longer limited to packaging exquisite shape, material selection and processing technology, and more to the transmission of cultural connotation, packaging products through understanding a product appearance design of brand positioning and cultural appeal to identify and judge the products. A good FMCG packaging, more is to accurately convey commodity basic information to consumers as well as the deeper cultural connotation.
Coca-Cola launched aimed at young people nickname bottle and personalization name, choose 'version' cafe '' Bai Fu beauty' 'meow star' and so on more than 60 popular vocabulary, coke's sales grew 20% from a year earlier in the quarter. On the one hand, the continuation of the Coca-Cola 'share' of the culture, on the other hand, coke bottle localization, social, become the carrier of social information communication, let more people involved in the transmission process.
pleased lang launched six color for young lovers 'crystal love' series, jelly, packaged with heart-shaped modelling cleverly will love elements into products. In addition, the yellow 'really want to tell you I'm sorry,' red 'really want to with you every day,' pink 'love your life unchanged' and so on different color represents different love languages, give consumers and identity, interactive jelly food positioning from children's food and expand to for young and old, accepted by the consumers. Pleased lang also with successful FMCG packaging and cognitive resources for the consumer and the reasonable transfer and integration, rapid development. Practical:
improve the added value of FMCG packaging only personalization is not enough. With the improvement of living standards, consumer perception of beauty is cyclical, FMCG packaging design needs to be changed with the change of the cycle. Level of packaging appearance, also needs to improve its function, product quality is hard enough, the embodiment of the packaging personality is the icing on the cake.
for example Hanger Pak ( Haag packaging) Launched one of the paper-based material package design for the clothing sales, in the storage and transportation on the way to be protective packing clothes, do not need to pass in the process of sale or use of any cutting only by folding can become a hanger. So, usually packing for discarded by consumers through design and transformation, can continue to use, at the same time of increase their added value and society were also reduce pollution to the environment.
science and technology: play crossover trend
technology-based packing often fusion technology to improve the added value, and also can rely on packaging realize the value of the application of the technology itself.
in 2015, the afternoon tea and gree high two food companies to launch new products. Use of interactive packaging has the advantages of a lot of fun, playability via two product packaging combination, sweep phone code to get interesting background story, form the interaction between product and product users, provide a good interactive experience, increase consumers' desire to buy. In addition, Sprite and the present hot e-sports game hero alliance cooperation, in view of the '90 after' after '00' to launch the new packaging, with popular element collocation of drinks. According to statistics, during the period of hero bottle propaganda, Sprite baidu index has a peak. Conversion table packaging printing knowledge
Custom message
