Maybelline growth only 10 - over the last two years 15%

Depth distribution, township and village stores, specialty stores % cover and set up shop; Change the display image; Product price promotion class; Maybelline is a full range of market integration, in order to defend their makeup. In the whole east China region, maybelline is the first brand cosmetics sales, annual sales of nearly ten thousand yuan, but growth began to slow in the past two years, annual growth in - %, compared with the previous three years, its growth rate has fallen by half. And the first three years maybelline annual growth rate in the region of - %, as moths perrin, revlon came into being, makeup brand middle-grade as public makeup brand cosmetics maybelline facing the market competition is more and more fierce, pace of growth slowing, its market share is also a trend of decline. As a l 'oreal group, the first brand of cosmetics, maybelline are to retain their leading position of market integration in all directions. Including team personnel adjustment, staff incentive system, professional management training, in order to strengthen the management of the counter, etc. Second, maybelline depth distribution strategy implementation, open a shop in stores, and all the stores, achieve high coverage of township market network.