Infants and young children cosmetics safety is very important, high-end products popular in Hong Kong
by:Lisson
2020-11-27
Overseas brand market share is high, large chain purchase rate is as high as % recently, with high safety of infants and young children cosmetics constant attention, high-end brands are popular in Hong Kong.
The Hong Kong trade officer RebeccaJiIn Hui said recently purchase baby cosmetics in Hong Kong, mainland consumers are increasing.
WGO(
世界环保组织)
Infants and young children cosmetics consumer questionnaire survey also showed that the % of the Hong Kong consumers consider the safety of the goods, cost and quality is very important.
Nearly three years, Hong Kong imports from South Korea make-up remover wipes and skin care products continue to increase, skin care products imports in the first three years in a row, shampoo also slightly increased.
According to euromonitor, Hong Kong consumers like high security products, infant high-end brand is very popular recently, Europe high-end product market share in the infant cosmetics is increasing every year.
Represented by Europe and Australia's overseas brand with high credibility, the market share is also high, infants and young children cosmetics market share top brand is accounted for.
The % of Johnson's baby (
约翰逊的婴儿)
, the second was followed by Huggies Baby.
%,Sebamed帮宝适。
%。
Johnson's baby has quality system authentication security CPM, and introducing strict quality certification system, is committed to earning the trust of customers based on WGO questionnaire, % of infants and young children cosmetics buyer in mannings, Watson and other large chain stores.
After comparing with overseas infant cosmetics, there are consumers choose to buy on the net, the general department stores, supermarkets and convenience stores sales channels showed a trend of decrease.
The Hong Kong trade officer RebeccaJiIn Hui said 'many consumers think Europe infant cosmetics is strictly for composition rules, all guarantee, if the understanding of the safety and quality of Korean products, infant and child products market share will increase significantly.
Edit: viko
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