In-laws derailed, p&g has to continue to hold the pringles

Because the planned 'in-laws' in deep financial scandals, procter & gamble pringles brand planned execution last year sold to DiamondFoods the plans of the company, have to continue to hold the pringles brand, originally planned this year to achieve thorough dissection of food business has failed to achieve it. Procter & gamble company eager to divest food business, aims to more resources and financial resources to focus on cosmetic, beauty product research and development, the company losses for the last fiscal year to reverse the situation, to better compete with brands such as l 'oreal, estee lauder. The deal failed, procter & gamble had to evaluation of food business, and are likely to find new buyers. Trade between the two sides failed to achieve, the main reason is that DiamondFoods company financial scandals. Recently, in the audit performed once a month, the company found that up to thousands of dollars in fiscal expenditure is not detailed record, cause, annual report need to fill in, the company's share price has collapsed %. At present, in China mainland, procter & gamble pringles brand licensing to fujian 'close close' production enterprise, the enterprise is the well-known jelly, puffed food manufacturers in China, most of its products by the Chinese food industry association identified as 'Chinese famous quality products'; For the pringles food imported from abroad, by the guangdong ShenChang for operation and management. At present, convenience stores, supermarkets, shopping malls, within the territory of guangdong pringles is still in the normal sales. Pringles is procter & gamble company in the years to create brand of potato chips, history has yet to be established. Pringles, meaning 'a man of taste, taste delicious food, appreciate art, enjoy all the beautiful people, is the pringles'. Pringles in entering the Chinese market, once occupied the chips market, has received the praise of consumers. Pringles has three salient features: unique canned, arc or sheet, and the taste of delicious and crunchy texture. And these characteristics, has become the model of potato chips products and standard, the chips of products introduced in the late in China are pringles as template. Edit: note: henan