In 2020 China's cosmetics industry sales, sales channels and market competition analysis [ ]

Beauty consumption has strong toughness by demand differentiation, channel structure remodeling, marketing innovation, and product function diversification iteration, cosmetics industry after 2017 retail growth leading consumption other optional section. Cosmetics consumption has strong toughness at the same time, the first four months of industry sales decline was only 9%, significantly better than other optional category segment. Optional consumer retail sales growth in the recent ten years data source: open data compilation 1-2020 Beauty makeup April retail sales decline (smallest %） Data sources: public data sorting by 2018 Chinese beauty makeup industry output value of about 400 billion yuan. According to the trend of the development of beauty industry, forecast in 2019 China's beauty industry market scale will reach 422. 5 billion yuan, in 2022 China's beauty industry market size will exceed 500 billion yuan, and predicted that in 2023 China beauty industry market size will increase to 549 billion yuan. It is predicted that 2019 - 2023 annual compound growth rate of about 6. 77%, beauty makeup industry development foreground huge. 2018 - In 2023 China's beauty industry market scale statistics and forecast data source: public data sorting demand side: high-end and outstanding makeup intelligence research consulting issued the '2020 - In 2026 China's cosmetics industry market research present situation and investment opportunities in forecast report 'data show: 2012 - In 2017 China's cosmetics market booming, with an average annual compound growth rate as high as 13. Growth of 7%, higher than the overall cosmetics market. Over the next five years, cosmetics market will remain 12% compound growth rate of growth, in 2019 China's cosmetics industry market scale will reach 43. 2 billion yuan. 2012 - In 2019 China's cosmetics industry market size and forecast data source: public information to sort out the high-end cosmetics accelerated since 2017, rising to 30% in 2019 +, 35% +. Mass keep single-digit growth in cosmetics, functional skincare strong. High-end brand rapid sales growth data source: public information to sort out the high-end brand sales accounted for improve data sources: outstanding public data compilation of overseas brand sales in China in 2019 ( Cylindrical shaft from left) And growth ( Dot right axis) Data sources: public data compilation cosmetics sales growth of 27% in 2019 +, leading all category. Europe and the United States and domestic new growth leading competitors. Points category sales growth data source: the public organization of data points category sales accounted for data source: Europe and the United States of big shop sign for public information arrangement, and buy new make-up category China sales (2019 Cylindrical shaft from left) And growth ( Dot right axis) Data sources: the public organization of data channel side: pattern reshaping cosmetics business with more than 2000 years ago as the main sales channels. CS channel began in 2001, golden development for 10 years. Local brands natural hall, pearl beauty, pill, pose captures the CS channels dividends, in low tier cities channels sinks, rapid sales growth. Rapid growth since 2012 electricity channels. Big overseas in 2016, the niche brand new layout online business. Content marketing in 2017, and 2019 live boom has pushed cosmetics electricity into the important position. The current electricity became the first channel beauty makeup, sales accounted for as high as 30%. Points sales channels of data sources: public data compilation product end: efficacy segmentation/concept innovation gave rise to new demand of cosmetics industry with high technical barriers, iterative brands continuous technology, through the efficacy differentiation ( From moisturizing, whitening, anti-aging extend to water oil balance, whiten and brighten, antioxidant, saccharification, barrier repair) Concept, product innovation, Ann bottle, throw, air cushion frost) , to attract consumers to buy, and create new demand. Cosmetics in the update data source: the competition: the public data compilation skincare stable pattern of make-up air break to protect skin to taste the product function demand is high, nearly three years industry concentration degree is relatively stable between 2016 and 2019, high-end skin care CR10 remain at nearly 45%, European and American brand, Korean brands were excluded. Popular skin care CR10 from 39% in 2016 to 2019, 41. 6%, mainly for the domestic leading pull of the masses. Domestic popular skin care market TOP15 brand market share, %） Data sources: public information organizing domestic high-end skin care market share (top 10 brands city %） Data sources: public data compilation cosmetics have high fashion, requires brands have insight into high demand and the supply chain rapid reaction ability. High-end CR10 rose from 66% in 2016 to 78% in 2019, mainly from Europe and the United States of big shop sign. Mass CR10 remain at around 69%, new air the meteoric rise of the traditional European and American public makeup brand aging and lack of innovation, share decline. Mass domestic market need makeup brand market share, %） Data sources: public data compilation top 10 brands, domestic high-end cosmetics market share ( %） Data sources: public data compilation

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'- 2020 In 2026 Chinese cosmetics/perfume/beauty makeup tools industry operation status and development prospects analysis, chapter fourteen, contains 2020 - 2026 cosmetics/perfume/beauty makeup tools industry investment opportunities and risks, cosmetics/perfume/beauty makeup tools industry investment strategy research, the research conclusion and the content such as investment advice.

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